Podcasts for Your Business
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How to Build Your Framework Into Your Podcast With Megan Dougherty on the Business Podcast Spotlight If you have a proprietary method, framework or system, it should be the bedrock of your podcast to build your thought leadership and educate your community. Your Framework is Your Thought Leadership When you have a proprietary methodology, it should be everywhere in your business. Especially in…
How to New Clients From Your Podcast With Megan Dougherty on the Business Podcast Spotlight Not every show can turn listeners into clients- but with the right audience, the right offer and the right content – it can happen. Can you really get new clients from your podcast? Yes. But. It’s pretty much the dream for a business owner starting a podcast – but not every show can manage to create that…
If you want to grow your business through relationship building on your podcast, then panel discussions should be on your radar. The post How to Host a Panel Discussion On Your Podcast first appeared on One Stone Creative .
For most podcasters, guest sourcing is the hardest part of the workflow. It doesn’t have to be. Listen Now: For some people, finding guests for their podcast is absolutely hands-down the easiest part of their workflow. Most podcasters are not like this. Sometimes, finding a guest or enough people who are going to be appropriate […] The post Where Do You Find Guests for Your Podcast? first appeared…
Video or audio for your micro podcast? Different formats, completely different outcomes. Listen Now: So you can do a micro podcast in either audio or in video, but they’ve got very different purposes and are going to produce very different outcomes for your business. So video is the most popular type of micro podcast because […] The post Should Your Micro Podcast Be Video or Audio? first appeared…
Micro podcasting is the authority-building shortcut nobody talks about. One key idea, 1-3 minutes, released at least twice a week. No guests, no 30-minute commitments, but structured content that answers real questions and feeds every platform you’re trying to dominate. Listen Now: Micro podcasting is one of the best strategies at your disposal to get […] The post What Is Micro Podcasting and Why…
Your podcast should be creating content that makes your business discoverable, not the other way around. Listen Now: Podcast SEO comes in two very exciting flavors. SEO to help people find your podcast, and using your podcast to help your main business SEO. One of them is more useful for most business owners. I’ll give […] The post Are You Doing Podcast SEO Backwards? first appeared on One Stone…
Someone downloads, listens while doing dishes, then moves on with their day. They need a destination you actually control – not a Spotify show notes section. Listen Now: So should each podcast episode be on its own page of your website? I would say only if you want people to find and listen to it. […] The post Should Each Podcast Episode Have Its Own Website Page? first appeared on One Stone…
That AI-generated 60-second snippet from your latest interview? It’s not going to drive listens or grow your audience. Listen Now: So pretty much every podcast-related software company out there has a feature where they can really quickly, easily, and automatically pull clips from your podcast episodes that you can share on social media. But do these clips actually work? Do they do anything? Are…
Everyone says business is all about who you know, but what happens when you’re starting fresh and your network is empty? A podcast opens doors that cold emails never will. Listen Now: Everybody says that it’s all about who you know, but what do you do if you don’t know anybody yet? As a business […] The post How Do You Build a Network When You Don’t Know Anyone Yet? first appeared on One Stone…
