A podcast for OneCoast training purposes.
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This episode looks at -a shift in focus from simple reorders and introducing new products from existing brands toward long-term account development strategies. -how existing successful brands reveal new cross selling opportunities. - Emphasizes how identifying unmet categories improves long term territory loyalty.
This is the first part of a multi-week training course that provides tools for Territory Managers to increase the number of brands sold to each retailer. This episode introduces the course and provides a broad overview of the content covered in subsequent weeks. We hope this training will help the Territory Managers think differently about how they approach sales with their retailers and discover…
This podcast provides a comprehensive strategy for wholesale representatives looking to successfully partner with women’s apparel boutiques . This outlines a specialized approach to identifying ideal accounts through digital research and in-person store evaluations, ensuring a brand's aesthetic aligns with a retailer’s curated vibe. It emphasizes the importance of deep product knowledge , advising…
The most effective strategy for introducing A Little & Co to new retail accounts is to shift away from individual SKU selection toward pre-built, curated packs centered on Point of Sale (POS) displays. These packs are designed based on nearly a decade of sales data, ensuring high sell-through by featuring top-performing sentiments across categories such as faith, family, and birthdays. Retailer…
Finding new accounts is one of the best ways to grow your territory, but prospecting can be difficult. While there are more resources than ever to help find new accounts, there is still a lot of skill and strategy that goes into turning a prospect into a customer. This podcast will provide information on how to build prospecting into your daily routine and grow your business.
In this episode, OneCoast Director of Education, Patrick Keiser, sits down with Randy Egan to discuss sales strategies and competitive advantages of the Uyuni brand within the LED candle market . The brand distinguishes itself through its patented realistic flames, expansive color options, and superior battery life compared to higher-priced rivals. Sales representatives are encouraged to lead with…
Patrick Keiser introduces the OneCoast sales tool and explains how to craft effective prompts for the AI. Users are encouraged to include three essential elements— specific store details , relevant context , and clear goals —to achieve the most accurate and useful results. While the software acts as a rapid information generator , Keiser emphasizes that it cannot replace a sales representative’s…
Betsy Harrington of Woodstock Chimes talks strategy following a successful January market season and gives some pointers to Territory Managers who are new to the Woodstock Chimes line.
OneCoast has implemented specialized Sales GPTs designed to act as expert digital partners for representatives by housing extensive brand data and catalogs. These tools streamline pre-appointment planning by analyzing a retailer’s online presence to suggest specific SKUs and tailored talking points . While traveling between meetings, sales reps can use voice dictation to identify smart order…
In preparation for the rollout of Mary Meyer to the OneCoast line package, Patrick Keiser sat down to talk with Mary Meyer's VP of Sales, Melissa Bullock. They discussed best practices for selling plush, the ideal customer for Mary Meyer, and how to effectively work with buyers in the Children's and Toy store category.
