Evangel Oputa is the founder of Begine Fusion, a Digital Adoption & Growth Consultancy serving nonprofits, associations, and service-based businesses across Canada and the U.S. With over 11 years of experience in IT, financial services, fintech, marketing, and nonprofits, Evangel started Begine Fusion with a simple belief: digital adoption only matters if it leads to outcomes defined by the client.
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AI Discoverability: How Brands Will Get Found in 2025 and Beyond Guest : Milana Thornton Join Evangel and special guest Milana Thornton from Ecco Consultants and Be AI Visible (BAIV) as they go into the future of AI discoverability. In this episode, learn how brands and businesses can optimize for AI search tools and get found in 2025 and beyond. Discover the shift from traditional SEO to AI…
In this episode, Evangel is joined by a special guest, Leela Aheer, a former politics veteran and business leader, to discuss resilience, reinvention, and responsibility in today's business world. Leela shares her journey from business to politics and then back to business, the importance of personal reinvention, and the future of AI and genomics in healthcare. The episode also explores the roles…
In a recent live session, Evangel from Begin Fusion provided an insightful walkthrough of how businesses can leverage Mind Studio to create custom AI workers without coding expertise
In a recent live session, Evangel from Begin Fusion provided an insightful walkthrough of how businesses can leverage Mind Studio to create custom AI workers without coding expertise Mind Studio emerges as a powerful platform that enables businesses to: Build customized AI workers without coding knowledge Mix and match different AI models (OpenAI, Claude, Gemini) Leverage existing business data…
In this episode, I am joined by my first A.I guest, Marla the Marketing Sidekick, to explore the impact of AI on marketing. Together, we dive into various aspects of AI in marketing, including: An introduction to how AI is revolutionizing marketing strategies. The benefits and potential challenges of incorporating AI into marketing efforts. How AI enhances customer segmentation and targeting for…
Welcome to the first episode of "Let's Address It." This is a limited series where I'll be discussing the misconceptions that I often come across. In this first episode, "The Misconception of Accents," I'll discuss how everyone has an accent, regardless of where they come from. I'll explore why some people believe that only certain individuals have accents and why that's not accurate. Accents are…
In this episode, I was honoured to be joined by Ziv, Digital Marketing Manager at St John Ambulance. Ziv, with his extensive background in digital marketing, graphic design, and creative communications, brought a wealth of knowledge to our discussion. We delved into the intricate process of building and nurturing brand communities, focusing on the crucial importance of effective community…
This is the second track from my focus productivity playlist called “Bliss” I'm sharing my personal productivity playlist – a collection of relaxing focus ambient music that I use to increase my focus and productivity while working. Whether you're working on a project, studying for an exam, need to unwind after a long day, or just looking for ways to optimize your workday, this series is for you.…
This is the second track from my focus productivity playlist called “Bliss” I'm sharing my personal productivity playlist – a collection of relaxing focus ambient music that I use to increase my focus and productivity while working. Whether you're working on a project, studying for an exam, need to unwind after a long day, or just looking for ways to optimize your workday, this series is for you.…
The payments ecosystem in Africa is vast and complex, with various stakeholders ranging from mobile network operators to financial institutions. Olusegun Otaru , a FINTECH Business Development Manager, joins me on this episode. We explore the Payments Ecosystem in Africa -Unpacking the Impact, Challenges and Opportunities that Are Changing the Financial Landscape. What to expect; Key drivers of…
Content forms often compete against each other - think long-form vs short-form content. Which one is better for social media marketing? In this episode, I am joined by Margarette (Maggie) Leandre, a social media strategist and e-mail marketer and Deanna Jade Duxbury, a Brand content and global social media manager. We explore the benefits and disadvantages of both forms of content and how they…
Do you know that feeling when you need to focus but find standard music too distracting? this ambient type of background sound provides the perfect solution. I often use it in order to make sure my workflow doesn't get interrupted by external factors - noises, people talking over me etcetera!
Are you looking for ways to automate your marketing? In this episode, I'll introduce you to marketing automation and show you how it can help small businesses streamline their marketing efforts. You'll learn what marketing automation is, what benefits it offers, and how to get started using it. Almost any small business can benefit from marketing automation. However, it's important to first…
In this episode, I briefly talk about Go-To-Market Strategy. The Go-to-Market Strategy (GTM) is a marketing strategy that helps you understand what your customers want and how to reach them. GTM requires an understanding of the customer's needs, market conditions, competitive environment, company objectives and resources. Three basic steps in developing a successful GTM: Understand Your Customers…
This is the third installment of the mini-series of SaaS Marketing Metrics every SaaS Company needs to master. Here I briefly talk about MRR (Monthly Recurring Revenue & ARR (Annual Recurring Revenue), It's an essential metric for every SaaS business. Connect with me on LinkedIn Subscribe to the Youtube Channel Subscribe to my Podcast
This is the second part of a two-part series and In this episode, I have a guest with me and his name is Edgar Baum. We got together to discuss how the Brand Evaluation Standard and Framework, can help Startups, Brands, Businesses and the Importance of Brand Measurement. We go over the 5 stages of the Brand Evaluation Framework Brand Development Brand Strenght Brand Performance Test Financial…
This is the first part of a two-part series and In this episode, I have a guest with me and his name is Edgar Baum. We got together to discuss how the Brand Evaluation Standard and Framework, can help Startups, Brands, Businesses and the Importance of Brand Measurement. About the Brand Evaluation Framework Developed by Avasta on top of the ISO 20671: Brand Evaluation Standard, the Framework is a…
This is the second installment of the mini-series of SaaS Marketing Metrics every SaaS Company needs to master. Here I briefly talk about Conversion rate, It's an essential metric for every SaaS business. Watch it on Youtube
This is the first instalment in a mini-series of SaaS Marketing Metrics, here I briefly talk about Churn and Retention rate.
In this episode, I have a guest with me and her name is Rosie Chong (Content Creator | Digital Marketing & Strategy Expert | Personal Branding Specialist and Podcaster). We got together to discuss Personal Branding and Linkedin, she shared her experience with Content Creation Burnout and tips on how she handled it, how Brands are leveraging TikTok as part of their social media strategy and Brands…
Here is the link to the blog post; B2B Marketing & Sales Strategy Flowchart
Things you need to know about creating a Content Creation and Distribution Framework.
2020 has been an eventful year and I am making an announcement.
The episode talks about how not to live a life of regrets. If you want something, GO FOR IT, nobody will hand it to you.
A friendly conversation about why we adults must learn to have a heart of a child
Dont run your life with the entitlement mentality
This is a short story about drug abuse in Nigeria
wise words from Pastor Ifeanyi
