One More Question is a podcast lovingly created by the people of Nicework, a branding studio based in South Africa that serves a range of clients across the US, UK, Europe, Australia, and New Zealand. The world doesn't need more lazy, boring, half-arsed, poorly-built brands. In this podcast, we explore what it takes to build a great one. We interview founders who have built multi-billion dollar brands and experts who know how to get people to connect with their products, services, and companies.…
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In Episode #91, Ross is joined by Drew Brucker, AI pioneer and marketing leader. Drew Brucker is an expert in building AI-driven visual and written identities, helping brands turn AI into a true brand asset that amplifies distinctiveness instead of erasing it. With a background in SaaS marketing and a focus on custom “ghost systems,” he helps companies move from manual execution to strategic…
In Episode #90, Ross is joined by Paul Watmough-Halim, a brand and business leader known for challenging traditional thinking and building organisations that stand out from the crowd. Paul’s work is shaped by curiosity, experimentation, and a willingness to approach problems from the edges rather than the centre. Ross and Paul discuss how outsider perspectives can unlock new ideas, why culture…
In Episode #89, Ross is joined by Rachel Gogel, Independent Design Executive and Educator Rachel Gogel is an independent design executive whose work is informed by her experiences both in-house and agency side. Since founding her solo consultancy in 2020, she's worked as a fractional creative leader, embedding with organisations at an executive level on a part-time basis. Rachel has partnered with…
In Episode #88, Ross is joined by Michael Wolff, Co-Founder of Wolff Olins Michael Wolff is a branding pioneer who bridged the gap between design and business strategy, guided by his belief that “design is an act of imagination made real”. As co-founder of Wolff Olins, he created transformative identities for Apple, Audi, Volkswagen, BT, and Orange, setting new benchmarks in corporate branding.…
In Episode #87, Ross is joined by Robert Brunner, Founder and Creative Director at Ammunition Robert is the former Industrial Design Director at Apple and current Lead Designer for Beats by Dre. He’s a globally acclaimed product designer with over 40 years of experience. Robert built the pioneering internal corporate design organisation at Apple, and was a partner at the prestigious design…
In Episode #86, Ross is joined by Jay Wilkinson, Founder of Do More Good® Movement. Jay Wilkinson is a seasoned entrepreneur, speaker, and the founder of the Do More Good® Movement, a nonprofit dedicated to transforming capitalism by helping business leaders use their companies as a force for good. With over 30 years of experience leading purpose-driven organisations, Jay brings a rare blend of…
In Episode #85, Ross is joined by Paul Worthington, President of Invencion Paul has been in the branding business for over twenty years, led major branding programs across 4 continents, lived in two, had his words published by the likes of Fast Company, and won multiple awards along the way. Previously head of strategy and client principal at renowned branding consultancy Wolff Olins, he now runs…
In Episode #84, Ross is joined by Kevin Swanepoel, CEO of The One Club for Creativity. The One Club for Creativity is the world's foremost non-profit organisation devoted to supporting and celebrating the successes of the global creative community. Since taking on the role in 2015, after being the organisation's President for more than eight years, Kevin oversaw the merger between The One Club and…
In Episode #83, Ross is joined by Jessica Bong-Woon, Associate Creative Director. Throughout her career, Jessica has collaborated with a diverse array of brands, from innovative startups to renowned institutions, including Monzo, Meta, Wise, Omlet, Marshmallow and London's V&A Museum, leaving her mark on each with her distinct creative perspective. Ross and Jessica discuss how to get a deeply…
In Episode #82, Ross is joined by Armin Vit, co-founder of UnderConsideration. Born and raised in Mexico City, Armin Vit is a graphic designer and writer now living in Bloomington, IN. He is co-founder of UnderConsideration, a graphic design firm generating its own projects, initiatives, and content. He’s also the editor and primary writer of the popular blog Brand New. Ross and Armin discuss the…
