This is On Copy, a weekly newsletter about copywriting, content and digital marketing.
I’ve been a freelance copywriter since 2015, and since then I’ve written a pizza maker manual, self-help guides, pharmacy insurance articles, property listings, Hollywood blockbuster production notes, a sales letter for bamboo toilet paper and much more.
Day to day, I write copy and content full-time while living in Scotland and watching far too much Seth MacFarlane. I believe the novelisation of A Million Ways to Die in the West is one of the finest pieces of literature for our times, and if you’re still here after reading that sentence then I think you’re going to like On Copy.
It’s a newsletter about marketing, writing, and all the techniques and processes I’ve learned while forging this career. I hope it proves useful and informative for beginners as well as us with more experience, as advertising copy is an ever-changing landscape that’ll trip you up if you don’t keep an eye on your shoes.
In short, it’ll be everything I wish I knew at the start.
Right now, you can get the weekly newsletter free for 30 days. After that it’s $7 a month (which is about £5.12, which is less than a coffee and shortbread at Costa).
Thanks for reading and I hope to talk at you soon,
Beth
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