A new podcast from EAB experts to share ideas, insight, and inspiration with higher ed leaders
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Katie Linder, Joanne Addison, and Beth Myers from the University of Colorado Denver talk to EAB’s Paul Gunther about how they manage the school’s annual program check-in. The team explains how they created a comprehensive, inclusive process with both formal and informal methods to gather input from faculty and administrators. They also offer tips to other institutional leaders on how to build…
EAB’s Val Fox and Pam Royall host a discussion with higher education consultant Donald Resnik to unpack findings from the newest EAB-NAGAP survey of graduate enrollment staff. The three discuss why graduate enrollment teams are facing growing pressure to generate revenue while navigating staff burnout, AI adoption, and shifting student expectations. They explore where institutions are getting it…
EAB’s Val Fox and Michael Koppenheffer discuss how AI tools like ChatGPT are increasingly impacting the way students and families discover and evaluate colleges. They explain why embracing generative engine optimization (GEO) has become just as important as traditional search engine optimization. They also offer broader practical advice for strengthening your institution's digital presence,…
EAB's Julia Philyaw sits down with Ryan Schmiesing, Vice President for Strategic Initiatives at the University of Minnesota, to explore how the university conducted a comprehensive strategic review designed to strengthen the institution's long-term sustainability. Ryan shares how his team assessed organizational strengths, vulnerabilities, and opportunities across a complex, multi-campus system…
EAB’s Alexa Silverman and Margaret Sullivan examine the root causes of the modern student readiness crisis, reframing it not as a generational gap but as a natural response to a rapidly changing learning environment. The pair explore how a student's mental health and academic performance can create a self-reinforcing cycle. They also share evidence-based practices being used by progressive school…
With Grad PLUS loans ending July 1 and new federal borrowing limits taking effect, graduate schools are facing one of the biggest disruptions in decades. EAB’s Brett Schraeder and Amy Luitjens examine which students, programs, and institutions are most exposed and explain why many colleges may be underestimating the urgency of the moment. The two also share practical advice for enrollment and…
EAB’s Madeleine Rhyneer and Beth Donaldson break down what it takes to simultaneously manage both graduate and undergraduate enrollment. They explore how to develop bespoke recruitment strategies, financial aid approaches, and marketing messages appropriate for each market. The two also offer practical advice on structuring teams, avoiding common pitfalls, and balancing two distinct enrollment…
In this episode, Allison Peeler and Val Fox share insights from EAB’s survey of more than 120 marketing and enrollment leaders, highlighting the growing importance of investing in website experience as institutions prioritize enrollment growth. They discuss how AI is changing student search behavior, how teams are adapting with limited resources, and where institutions can take practical steps now…
EAB’s Madeleine Rhyneer and Michael Koppenheffer examine new data on how students are using AI to learn about colleges and why it matters to admissions teams. Madeleine and Michael explore four possible scenarios for how things might play out in the years ahead. They also offer specific steps teams should take now to thrive no matter what the future holds.
In this episode of Office Hours with EAB, we talk to Alabama Possible Executive Director Chandra Scott and University of Montevallo Executive Director of Admissions Audrey Crawford to explore how they launched a statewide direct admissions initiative in partnership with EAB’s Match platform. The two discuss how the initiative came together, the challenges they overcame, and the powerful reactions…
