# Offcuts

A podcast and newsletter about AI and commerce, for the people running consumer brands.

Page: <https://rssamplifier.com/offcutsmedia-substack-com>  
Feed: <https://rssamplifier.com/offcutsmedia-substack-com.md>

---

## [Ep 184: Only 10% of Users Touch the Model Picker - Nobody Cares Which AI You Use](https://offcutsmedia.substack.com/p/ep-184-only-10-of-users-touch-the)

_2026-07-31 · Offcuts_

with Olivier Legris, Co-Founder of Alter

## [Is Harness The Hedge?](https://offcutsmedia.substack.com/p/is-harness-the-hedge)

_2026-07-06_

The model you are using today may not be available tomorrow. Here is what to do about it.

## [Ep 183: What Happens to Football Brands When the World Cup Ends](https://offcutsmedia.substack.com/p/ep-183-what-happens-to-football-brands)

_2026-06-26 · Offcuts_

with Nico Willson, Co-Founder of Futsol

## [Traditional total cost of ownership is broken](https://offcutsmedia.substack.com/p/traditional-total-cost-of-ownership)

_2026-06-18_

What Fable 5 taught us about AI budgeting

## [You Can't Turn AI Search Off](https://offcutsmedia.substack.com/p/you-cant-turn-ai-search-off)

_2026-06-09_

Your consumers are using AI to find you. Most brands are not ready for what it finds.

## [Offcuts Live - The Recap](https://offcutsmedia.substack.com/p/offcuts-live-the-recap)

_2026-06-04 · Offcuts_

a live podcast recording with Erik Arnewing CTO at Stellar EQ, Ola Ekerhov Ex-Acne Ecommerce Director and Tim, ROIROI's CEO and Founder of Offcuts - coming soon.

## [The storefront is no longer the front](https://offcutsmedia.substack.com/p/the-storefront-is-no-longer-the-front)

_2026-05-28_

Google I/O, Shopify's UCP and whether External AI is having a renaissance.

## [Ep 180: Built on Restraint, Tested by AI - How Studio Nicholson Earns Brand Loyalty Without Discounts](https://offcutsmedia.substack.com/p/ep-180-built-on-restraint-tested)

_2026-05-20 · Offcuts_

with Andrew Cottington, Director of Digital & Ecommerce at Studio Nicholson

## [Can You Make Your Data Query-able?](https://offcutsmedia.substack.com/p/can-you-make-your-data-query-able)

_2026-05-18_

The infrastructure gap most brands are ignoring

## [Earn crypto for idle GPUs (Sponsored)](https://crawlproof.com/a/pDycfeSSm7cW)

_2026-05-18 · **Sponsored**_

Run one CLI, host Qwen/Llama/Mistral, and earn BTC, ETH, SOL, or USDC

## [Podcast Ep 179 - Ep 179: 3x Conversion, 20% Fewer Returns: Inside Swap's Agentic Storefront](https://offcutsmedia.substack.com/p/podcast-ep-179-ep-179-3x-conversion)

_2026-05-08 · Offcuts_

with Sam Atkinson, Co-Founder & CEO of Swap