The first and most important challenge when dealing with AI is understanding where
it makes sense to apply and invest in it. Organizations may leap directly to the most visible trend — generative AI today — while missing other opportunities where automation, assistance, or augmentation could transform their operations or services more effectively and sustainably.
That’s why we created AI-bootcamps for a limited number of participants who want to try a structured approach to AI.
🚀 UPDATE: Spring 2026 Calendar
You can join us in-person at our Milan studio or via our online edition.
🇮🇹 In-person (Milan): Feb 25 • Mar 25 • Apr 22 👉 Book Milan tickets on Eventbrite
🌍 Online (Global): Mar 3rd & 5th 👉 Book online tickets on Eventbrite
Read below for full details on the program, methodology, and tools.
A hands-on workshop designed for managers, product-owners, ops leads, and CX professionals who want to define clear, actionable opportunities for their services or teams. For those leading or shaping digital strategy, service innovation, or AI adoption—across industries.
We will guide you through the use of our tested framework and especially the AI Opportunity Landscape to map the value chain or workflow for your context, analyze main problems and identify and prioritize the most valuable AI opportunities. It is an intense and immersive hands-on session where to think deeply about your case and learn from other participants and our experience.
We are looking for a limited number of participants (max 7 from different organizations) for each session in order to dedicate enough time to everyone’s situation and ensure high quality outcomes.
Intro into human and AI cooperation. What happened passing from Human-Machine interaction paradigms to the age of AI and how things changed since GenAI explosion.
What AI can do? More details on different use cases for AI and how can we think of them from augmentation to automation spectrum.
How AI can appear? Understanding AI beyond the chatbots and seeing all the variety of the ways in which it can appear in a service or process.
How does it affect services & processes? Examples of AI application throughout the whole value chain of the service understanding potential at different steps.
How can we design and think about it? Introducing the full cycle of design for AI from scoping the opportunities to measuring the impacts with case studies.
The toolkit synthesizes our ongoing research in AI-based services since 2019, long before the GenAI hype. We launched it in 2024 and have been testing it on a variety of occasions and clients since then—from MSF Italy to international pharma companies and leading design consultancies.
Systemized knowledge on topic: each participant will receive a printed booklet accompanying the main themes of the talk where to highlight the most interesting parts and take notes and our AI Playbook.
Your AI opportunity landscape: your mapped value chain and ideas that can become a starting point for defining the following AI strategy.
All supporting materials: you will get your deck of cards and principles posters to bring home and use for all the possible following ideation sessions.
Each participant will be accompanied by our most experienced design leads Roberta Tassi, Yulya Besplemennova to brainstorm direct implication of AI in their workflow or business, turning the bootcamp into a mix of training and individual consulting sessions.
🏢 In-person — Milan
Full-day immersive workshop in our studio. Maximum 7 participants from different organizations, so we can dedicate real time to each situation.
February 25, March 25, April 22
Duration: 9:30 — 17:30
Location: oblo studio
Max participants: 7
💻 Online edition
Same methodology, adapted for remote. Two focused modules (2 hours each) with preparation time in between.
March 3rd and 5th
Module 1: Methodology & tools — framework introduction, discussion, you receive the digital toolkit
Module 2: Hands-on session — you apply the canvas to your context with our facilitation
Good if you can’t travel to Milan, or want to test the approach before bringing it to your team.
Cannot participate on these dates or want an ad hoc training for your team? Let's discuss! Contact us at hello@oblo.design
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