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NutraCast: ‘It can be terrifying’: Tariffs, freight and geopolitics are squeezing the supplement supply chain
The dietary supplement industry is facing a new layer of supply-chain uncertainty as geopolitical tensions, tariffs, energy prices and freight disruptions ripple through the global ingredient market.
NutraCast: FDA’s GRAS shake-up likely to face ‘major’ legal hurdles, says attorney
Venable’s Todd Harrison questions FDA’s authority to mandate Generally Recognized As Safe (GRAS) notifications and says the proposal could create significant uncertainty for ingredient suppliers and functional food and beverage companies.
What began as a personal mission to help one woman manage recurring health issues has grown into one of the fastest-growing brands in the women’s health category.
NutraCast: BODi CEO on keeping active nutrition simple amid AI, GLP-1s and wellness trends
As consumers gravitate toward longevity, metabolic health and science-backed wellness, BODi is doubling down on what CEO Carl Daikeler calls the fundamentals: movement and whole-food nutrition.
NutraCast: Unilever Wellbeing on Grüns, GLP-1s, personalization and healthspan
As Unilever Wellbeing continues to expand its portfolio with brands like Olly, Liquid I.V., Nutrafol and most recently Grüns, the company said it is helping shape the next chapter of the supplement industry.
NutraCast: Could peptides become the next frontier in gut health?
Over the past few years, the gut health conversation has largely centered on biotics. But could another ingredient category be poised to reshape the discussion?
NutraCast: How biotechnology is powering the lifemaxxing movement
From fibermaxxing to genetically engineered probiotics, consumers are embracing products that help them optimize everyday life. As biotech gains traction, a new generation of supplements designed to deliver targeted health benefits is emerging.
Hydration has evolved beyond simply replacing electrolytes. Today’s consumers expect products that are effective, enjoyable and emotionally engaging, prompting brands to rethink how functional beverages are developed and marketed.
NutraCast: Tingling-free beta-alanine opens up new opportunities in active nutrition
Beta-alanine has long been one of sports nutrition’s most established performance ingredients, but it has also carried a challenge: paresthesia—that tingling, itchy sensation many consumers experience after use. While some users embrace the feeling, others find it uncomfortable.
NutraCast: How supplement brands can become the default answer in AI
Jordan Brannon, president and co-founder of Coalition Technologies, breaks down why many supplement brands don’t always appear in AI-generated search results despite investing in content creation. He explained how visibility in platforms like ChatGPT differs from traditional SEO and why brands need to rethink how they structure, distribute and reinforce their online messaging.
NutraCast: How Military Energy Gum became the first NSF Certified for Sport gum product
What started as a military solution for fatigue has evolved into one of the more unexpected formats in performance nutrition: Military Energy Gum (MEG). The chewable delivery system was originally developed for warfighters and has become the first gum product to become NSF Certified for Sport certification.