Cotton, corduroy, canvas, oh my! Half of getting a project right is picking a material that actually fits. The Material Matters Series, runs down what these materials actually are, and when and how to best use them.
We said we’d be looking straight through the next one, so here it is, Glass, the material that somehow reads as the fanciest thing on a shelf while starting at a price point most people don’t expect.
Glass splits into two camps, plus one extra side deal here.
There’s the classic barware side, the Pint Glass, the Double Old Fashioned, the Straight Wall Mug, standard glass construction that takes a direct print, a decal, or a sand carved design depending on how detailed the logo needs to be.
Then there’s the Created Co side, the Cove and Element lines, made from actual high quality borosilicate glass that can handle a 248 degree temperature swing without cracking, so it goes from the freezer to a pour of hot coffee.
And glass isn’t just drinking vessels, it’s candles too. The Vela line is the modern take, 2.5, 8, and 12oz glass vessels filled with soy wax, direct print or label decorated. Then there’s the candles built into the same glass shapes as the drinkware, the Double Old Fashioned Glass Candle and the Can Glass Candle, which is the exact 16oz Beer Can Glass shape, just filled with wax first.
“It’s not another logo mug, it’s the glass they actually reach for when people come over.”
Drinkware gets used constantly but glass specifically gets used on purpose. Nobody grabs the fancy glass for a quick glass of tap water at their desk, they grab it when they’re hosting, when the good bottle comes out, when the moment actually calls for it, and the logo gets seen every single one of those times. It’s the move for a client who wants their brand attached to an occasion, not just a commute.
Sand carving works beautifully on the classic barware pieces like the Double Old Fashioned and Straight Wall Mug, giving a permanent etched look that never rubs off, direct print and decal are also options depending on the level of detail needed. The Cove and Element line runs on screen print or decal, and tight registration artwork may bump into decal pricing, so check before promising a client anything with fine detail.
And the obvious one, it’s glass, so it breaks. This isn’t the category for a golf outing giveaway or anything traveling loose in a tote bag, it’s the category for a gift box, a desk, or a home bar, somewhere it actually gets to sit still.
Worth mentioning on the candle side, once it’s burned down, the glass doesn’t get tossed, it gets a rinse and keeps going. The Vela pieces turn into a pen cup or a catch-all on a desk, and the Double Old Fashioned Candle and Can Glass Candle just become the actual drinking glass they were shaped like all along, so the branding outlasts the wax either way.
→ Element Glass Tumbler, 11.5oz, double-walled borosilicate glass built to handle hot or cold without breaking a sweat, gift box available.
→ Created Co. Cove Glass Mug, 12oz, stackable borosilicate glass in clear or amber, built for a 248 degree temperature swing.
→ Double Old Fashioned Glass, 14oz, classic barware glass that takes a sand carved design beautifully.
→ 8oz Vela Candle, soy wax in a direct print glass vessel that keeps working long after the candle’s gone.
→ Double Old Fashioned Glass Candle, 14oz, the exact same glass as the barware version above, just filled with soy wax first.
→ Can Glass Candle, 16oz, shaped like the Beer Can Glass and reusable for iced coffee or tea once it’s burned down.
Next up in Material Matters, we’re trading something you can see through for something you very much cannot.
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