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Nothing Easy About This

Boris Berenberg

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How to pick a vibe coding project you can actually finish

You don’t have time to build a platform. You have time to ship one useful thing. Here’s how to pick a vibe coding project that fits 6 weeks and actually makes it to production.

Vibe coding is a moving target (so don’t marry the tool)

Over the last two years, the vibecoding stack rotated on every axis: models, harnesses, work surfaces, and orchestration. This post defines each layer and makes the case for a boring strategy: SWE fundamentals. If you can spec, diff, test, and debug, you can swap tools without rewriting your brain.

Fan Organized Events around the Acquired Live Show

Pulling off three fan organized events alongside the Acquired live show in New York City was a massive undertaking. We did a community run, a pre-show meetup at a local bar, and then a takeover of the Rockefeller Center Rink for the afterparty. Here’s a breakdown of

Shit may flow downhill, but responsibility flows uphill

Bob moved to New York City to work for me. He was working for one of our largest customers, a large hedge fund. Two weeks in, he was fired. What do we take away from this?

Don't ask someone to file a ticket

While ticketing systems are useful, pushing a person asking for help in real-time to an asynchronous system can be counterproductive. This approach can lead to delays and hinder team cohesion. Handling requests directly can enhance efficiency, relationships, and stress levels in the workplace.

I regret selling my startup

Selling my company was a milestone that many entrepreneurs dream of. But today, I get to look back on all of that nearly two years later with the benefit of hindsight.

Why is a mood tracker from 2016 still the best?

In 2016, Boris Berenberg built MoodApp to track his mood and solve personal issues. Find out why it's still unbeaten in mood tracking functionality.

Lies, damned lies, and SLAs

B2B SaaS SLAs aren't lies, but they are carefully worded legal statements intended to mislead a buyer. This isn't to say that buyers are being cheated, in fact, buyers often want to be misled. Nonetheless, I think we can do better.

Demo, Don't Pitch Recap

Networking events in NYC and the conversations haven't really given me what I was looking for. In the spirit of doing, I decided to try and create a new event which would be a better fit for what I want to attend.

Balance your life in less than 15.6k hours

60 hours a week for ~6 years without vacations allowed me to build and eventually sell my company. This was not a great use of my time. I could have had the same outcome with much better work life balance. The rest of this post will talk about how I

RFS - Alternative to Google Search

Build a distributed search index on top of which both large scale and niche search engines can run. Distributed search engines are not a new idea, but I believe my approach in terms of how you bring it to market will help solve the chicken and egg problem of getting enough usage for it to work.

Lessons from selling my company

I don't remember exactly when it started, but I am sure the impetus was a period of unhappiness with my job. This turned into an annual tradition of me trying to sell the company I had built as a birthday present to myself. This year, I sold it.

3 Leadership lessons from F1 🏎🏁

Watching Formula 1 has been a great mix of entertainment and education. The interactions between the parties, the constraints involved, and the relentless pressure has helped me to learn to be a better leader. Know who you're racing Formula 1 as a league is a platform on which

Deploy My Startup

There is a real opportunity here to make DevSecOps best practices an easy opt-in for SaaS founders.

Funding Not Secured

I can't fund an acquisition. This post outlines why this hasn't worked, and shares an investment model that I think someone could take up.