Not Another Marketing Podcast
A Marketing and Small Business podcast. Interviews from leading Digital Marketing experts on many topics including Content Marketing, SEO, Social Media, Email Marketing and more. Listen now or download for later.
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CRO Frameworks & Boosting Retention and Growth With Craig Murphy
Wikipedia and marketing with Bill Beutler. The edit wars!
Marketing Attribution. Does awareness matter more than the click. With Jeff Greenfield.
Authenticity in Business with Sri Kaza. Should You Pretend to Be Bigger Than You Are?
Why you need to spend more time planning your marketing with Corey Morris
The Fraud Battle in Market Research Surveys with Stephanie Clapham
Mastering YouTube for Leads. Nate Woodbury on the LEAF Strategy.
Amazon Advertising Demystified with Elizabeth Greene
Print Marketing in the Digital Age with Jessica Embree
Maximising Ad ROI with a Draft Mentality. A Chat with Skip Wilson.
The Never Ending Cycle of Managing Social Media | Tips & Insights from Xenia Muntean
In this weeks Not Another Marketing Podcast, join me and the Co-Founder of Planable, Xenia Muntean as we chat about the perpetual demands of managing social media platforms. We talk about the challenges of continuous posting, staying updated with trends, and the importance of treating social media in a similar way to traditional media. We delve into client relationships, the necessity of balancing…
Exploring E-E-A-T and Building Online Trust with Kyle Roof
Join me on this weeks Not Another Marketing Podcast as Kyle Roof, co-founder of High Voltage SEO and PageOptimizer Pro shares insights on the concept of E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) and its impact on SEO. Kyle talks about the importance of building trust and authority for your website, how to make your site transparent to bots, and the role of schema in SEO.…
Balancing Creativity and Conversion in Digital Ads with Sam Sherman
This week on Not Another Marketing Podcast join me with Sam Sherman, co-founder of Socium Media a leading growth marketing agency based in New York. Sam delves into the intricacies of pay-per-click (PPC) advertising, discussing the balance between creativity and conversion, the impact of generative AI, the effectiveness of Canva templates, and the rising trend of ad blockers. Sam also provides…
Branding Strategy for the Small & Medium Sized Business with Darren Horwitz
Join me on this weeks Not Another Marketing Podcast as Darren Horwitz, founder of the 1010 Group, dives deep into the complexities of branding for the small and medium sized business. Darren discusses the evolution of branding, the importance of clear business strategy, and shares practical advice that emphasises the significance of consistency, proper training, and knowing one's strengths and…
Mastering Email Marketing with ToolTester CEO Robert Brandl
Join me this week with Robert Brandl, CEO and Founder of ToolTester who's going toi share a ton of tips on email marketing. Discover why choosing the right email marketing tool is crucial, understand the limitations of open rates, and learn best practices for crafting engaging emails. Robert shares his expertise on how to improve deliverability, the importance of personalisation, and the impact of…
Understanding Customer Emotions with Chantal Cornelius
This episode of Not Another Marketing Podcast features a very 'emotional' conversation with Chantal Cornelius, founder of Appletree Marketing, on developing deep emotional connections between companies and their clients. Cornelius emphasises the importance of truly understanding how customers feel rather than assuming these emotions, which leads to more authentic and effective marketing…
Demystifying Backlinks: Strategies for Building Authority with Matt Harrison
In this weeks Not Another Marketing Podcast I'm chatting with Matt Harrison, Vice President of Global Operations at Next Net Media, who sheds light on the evolving landscape of backlinks in SEO. We talk about the significance of backlinks today, contrasting outdated strategies with modern, effective approaches. Matt emphasises the importance of niche-relevant backlinks and quality content over…
Exploring Innovative Marketing Strategies with Mona Kinal
This week on Not Another Marketing Podcast I'm chatting with Mona Kinal the CMO of G2A, the world’s largest global marketplace for digital entertainment. We're delving into often overlooked marketing channels and strategies. We chat about Web3 and its implications for modern marketing, emphasising out-of-the-box thinking in brand positioning and customer journey enhancement. Mona describes G2A's…
Digital Marketing’s Creativity Crisis – Exploring solutions with Deirdre McGlashan
In this weeks Not Another Marketing Podcast, Deirdre McLoughlin, CMO at BrandGuard, an AI-powered brand governance tool, discusses the role of creativity in digital marketing and the potential impact of AI. Deirdre highlights how contemporary design trends have led to a reduction in digital creativity, particularly the impact of standard responsive web design. We chat about the potential of Ai to…
How Google Ranks a Website with Greg Brooks
This week on Not Another Marketing Podcast we ask the question 'Do we know how Google ranks a website?'. This is a great chat with Greg Brooks, CMO and partner at SearchTides. Greg talks about how he's pretty sure how Gogle works! We dig into the complexities surrounding Google's website ranking system, providing insights into various aspects like domain authority, content quality, and technical…
How Virtual Assistants Can Transform Your Agency or Business with Barbara Turley
In this weeks Not Another Marketing Podcast, Barbara Turley, CEO of The Virtual Hub, chats with me about the benefits of virtual assistants (VAs) and how they can help businesses optimise their operations. Barbara highlights the importance of optimising human capital and how a properly delegated VA can drive business growth. She also talks about the lines between VAs, freelancers and designers,…
Navigating the Ever-Changing World of Digital Marketing with Michelle Bassett
In this weeks Not Another Marketing Podcast, Michelle Bassett, a data scientist with a marketing background, chats about the evolving face of marketing. Michelle shares her perspective on the need for marketers to be adaptable and patient, especially in the face of changes brought on by advancements in AI and Data Science. We also touch on the need for marketers to understand overall business…
Email Delivery and Avoiding Spam Boxes with Scott Cohen from Inbox Army
This week on Not Another Marketing Podcast I'm chatting with Scott Cohen, VP of Strategy and Marketing at Inbox Army. We're talking email marketing strategies, effective practices for avoiding spam boxes, and the recent email delivery rule changes from Google. Scott talks about the importance of domain reputation and authentications like SPF, DMARC and DKIM for successful email delivery. He also…
Amanda Dorenberg
This is a fascinating chat with Amanda Thornberg, president of COMMB (Canadian Out-of-Home Marketing & Measurement Bureau). We're delving into the world of Out-of-Home (OOH) advertising. Amanda explains the power and potential of this often-overlooked medium. Discussing everything from billboards to sophisticated 3D displays, Amanda provides insights into how OOH integrates with other advertising…
How will Ai help our marketing efforts in 2024 with Daniel Maloney
In this episode of Not Another Marketing Podcast, I chat with Danny Maloney, the CEO and co-founder of Tailwind. We discuss the impact of artificial intelligence (AI) on the marketing industry and how it can be harnessed to improve results. We also debate whether AI will replace marketing jobs in the future or make them more efficient and strategic. Danny highlights the role of AI in creating…
Remote communication strategy with Wayne Stanley
Buyer personas. Do they work? A chat with Jim Kraus
Welcome to another episode of Not Another Marketing Podcast and this week we have a fascinating chat lined up for you as we're diving into the world of buyer personas. Joining me is the President of the Buyer Persona Institute, Jim Kraus. With years of expertise in the field, Jim is here to guide us through the nuances of understanding, creating, and utilising buyer personas to enhance your…
Brand conversations with Kate DiLeo
Join me for a fascinating conversation with Kate DiLeo, a renowned brand architect, #1 international bestselling author, and the visionary behind The Brand Trifecta. Delve into the world of branding as we discuss the importance of genuine conversations with clients, contrasting it with mere one-sided communication. We talk about branding, cringeworthy conversations, how Kate looks at content…
How Ai is Helping Marketing Agencies with Tim Butler
This week I'm chatting with Tim Butler a marketing professional with more than two decades of experience in sales, marketing, and consulting. He's also the founder and CEO of marketing consultancy firm Innovation Visual. Tim shares his thoughts on ChatGPT and Ai in general, how his team are using it, how he see's Ai helping with customer communications and are we all going to lose our jobs!
Retention Marketing Strategies with Josh Tay
Media Buying Unraveled with Mary Ann Pruitt
What is high quality content with Joe Zappa
Welcome to Not Another Marketing Podcast where I'm talking to Joe Zappa the Founder and CEO of Sharp Pen Media who produce premium content for public companies, high-growth startups etc. This week where talking high quality content and how to do it!
Is Ai going to take your marketing job with Damon Burton
Welcome to Not Another Marketing Podcast where I'm talking to Damon Burton, founder of SEO National who help big and small clients make more from their content. This week we're talking about if Ai is going to take your content marketing job.
Should I be a podcast guest with Tom Schwab
Welcome to Not Another Marketing Podcast where I'm talking to Tom Schwab the founder and Chief Evangelist Officer at Interview Valet a podcast guest agency. This week we're talking about if podcast guesting is worth it with a podcast guest!
Writing email campaigns that convert with Monica Badiu
Welcome to Not Another Marketing Podcast where I'm talking to Monica Badiu an email marketing Conversion Copywriter & Copy Coach so this week we're talking email copywriting.
Finding the perfect client for your marketing agency with Robert Patin
Welcome to Not Another Marketing Podcast where I'm talking to Robert Patin, founder of Creative Agency Success and a two-time international best-selling author. This week we're talking about finding the perfect customer for your marketing agency.
How to market with influencers: Insights from Kalim Kalla
Welcome to Not Another Marketing Podcast where I'm talking to Kalim Kalla the Brand Manager for Patrol Grooming. This week were talking about influencer marketing.
An On-Page SEO Masterclass with Kyle Roof
Welcome to Not Another Marketing Podcast where I'm talking to Kyle Roof the founder of SEO agency High Voltage SEO and the SEO tool PageOptimizer Pro. This week we're talking on-page SEO.
A words first web design chat with Matt Banker
Welcome to Not Another Marketing Podcast where I'm talking to Matt Banker the Founder & Visionary of Banker Creative who takes a “words-first” approach to web design and marketing, so this week we're talking about the words of your website.
Website Accessibility. Insights from ADA Compliance Expert Jenny Woldt.
Welcome to Not Another Marketing Podcast where I'm talking to Jenny Woldt, President and CEO of Splash Box Marketing, a creative marketing and 508 ADA compliance agency so this week we're talking website accessibility.
Google Tag Manager explained with JJ Reynolds
Welcome to Not Another Marketing Podcast where I'm talking to JJ Reynolds the founder of Media Authentic who specialise is measuring our marketing efforts. This week we're talking Google Tag Manager.
An email marketing segmentation masterclass with Chris Donald
Welcome to Not Another Marketing Podcast where I'm talking to Chris Donald, CEO and Managing Partner of InboxArmy who specialise in email marketing and automation. This week we're having a masterclass in email marketing segmentation.
SEO & Chat GPT with Tory Gray. A total binfire or a perfect match?
Welcome to Not Another Marketing Podcast where I'm talking to Tory Gray the Founder of The Gray Dot Company, a highly experienced digital marketing consultant and has more than 15 years of experience in SEO. This week we talk about generative Ai and SEO.
Website translation and transcreation with Evan Kramer
Welcome to Not Another Marketing Podcast where I'm talking to Evan Kramer the CEO of Motion Point who specialise in translation and localisation. This week we're talking website translation and transcreation.
How to be a thought leader with Peter Murphy Lewis
Welcome to Not Another Marketing Podcast where I'm talking to Peter Murphy Lewis who says he's not a thought leader but I think he is really! Pete is VP of Marketing at a healthcare company, a keynote speaker and through his own company has coached the business lives of over 200 CEOs with his Fractional CMO services. This week we're talking how to be a thought leader.
Google Analytics 4. Whats happening in July? A chat with Courtney Lindau.
Welcome to Not Another Marketing Podcast where I'm talking to Courtney Lindau, the Head of Practice for Web Analytics and Business Intelligence at Nimble Gravity. This week we're talking Google Analytics 4.
How Ai is making our digital ads with Matt Swalley
Welcome to Not Another Marketing Podcast where I'm talking to Matt Swalley Co-Founder and Chief Business Officer of Omneky, an AI marketing platform that generates and optimises personalized ad creatives. This week we're talking how Ai is making our ads.
How Ai can help us deliver a better customer experience with Nick Bond
Welcome to Not Another Marketing Podcast where I'm talking to Nick Bond the Founding Partner and Head of Product at Apex, an AI-driven solution that measures customer experience so this week we're talking how Ai is helping us deliver a better customer experience.
A demand generation masterclass with Deanna Shimota
This week on Not Another Marketing Podcast I'm thrilled to have Deanna Shimota, the CEO of GrowthMode Marketing and the host of The Demand Gen Fix Podcast join me. Get ready for a Demand Generation masterclass.