#398 - The Old Way Doesn't work

In this episode, I'm calling out the thing nobody says out loud: your major gift program isn't really a program. The gifts come in, but you can't predict them. Your board member lands a home run, then goes quiet. Your ED holds all the relationships in their head, and when they leave, the revenue leaves with them. I've lived this, and I know you have too. I start by naming what I call the invisible…