For experts and consultants ready to charge more, profit more, and deliver faster. This is your permission slip to build a freedom first business without employees.
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Beverly Cornell started her business because she wanted freedom. Instead, she eventually found herself overworked, saying yes to everything, and letting her clients design the business for her. In this conversation, Beverly shares the journey from that version of her business to the one she has today. One that is built around her strengths, her personality, her visibility, and a whole lot more…
All summer, I’ve been talking about one idea: that simplicity and focus are not optional. Simplicity and focus are the harder, but better, choice and the fastest path to a profitable, sustainable expert business. And they only get more relevant as your business grows. If you want a business where you are not constantly feeling behind and overwhelmed, and where your success isn’t just in your…
We live in a world with more business advice than ever before. Books, podcasts, courses, newsletters, social media. There's no shortage of information! So why do so many smart business owners still feel stuck? In this episode, I argue that the problem usually isn't a lack of information. It's that we're often solving the wrong problem. We all filter advice through our own experiences,…
We hear so much about content marketing these days that it's easy to believe it's the only path to growing an expert business. But every time I ask a room full of business owners where their clients actually come from, the answer is almost always the same: referrals and personal connections. I believe we've become too focused on creating content and not focused enough on building relationships.…
Everything we knew about getting found on search engines has been upended by AI. It’s no longer enough to have a great SEO strategy to help people find you online. ChatGPT, Claude, Perplexity –– they need to see you too. Implementing GEO (generative engine optimization) is essential for getting your business surfaced and recommended by AI tools. Can you optimize being found by AI and still keep…
The experts I know who are the most profitable, the most referable, and the most confident in their work have all done this. They picked a focus, they got really good at it, and they stuck with it long enough for it to compound and build a reputation on it. That’s it. That’s the secret sauce. Today I want to talk about what that actually looks like in practice by sharing an example from my own…
“I just want to get it right the first time.” I cannot tell you how many times someone has reached out to me for branding services when they don’t even have a business yet. They don’t want to make mistakes. They want everything to be perfect right out of the gate. And, yeah, don’t we all? It’s hard and scary to put something out there that you don’t feel is finished or tested. It can feel like…
Successful business owners have to do the same things over and over, tweaking and refining as they go, until they have a clear, repeatable process that works. Issue is most entrepreneurs aren’t really wired to do the same things over and over again. We tend to be novelty seekers and risk takers, people who chase ideas and get inspired by new possibilities. So if you find yourself jumping from idea…
Everybody wants more ease and less overwhelm in their business. So why do so many of us end up creating businesses that are exhausting to run? In this episode, I'm kicking off a special summer series (“The Future is Focus) by sharing one of the biggest lessons I've learned in 15 years of entrepreneurship: the path to more profit, freedom, and clarity isn't doing more — it's simplifying. I share…
I’m delighted to have today’s guest back on the podcast. When we last heard from Kris Byers, he told us about the incredible turnaround and evolution of his business since implementing the No BS Model. In eighteen months, he went from scared of investing in joining the program to quadrupling his income – with a third of the clients! I wanted to check back in with Kris because since that episode,…
We’ve all been there. You’re sitting across from someone you hope will hire you, there’s the potential for real money, and they ask you to do what they think is just a little bit of work on spec for free. Not to mention they want you to submit a proposal before they commit. You might have said okay and done that work, submitted that proposal, and crossed your fingers. Maybe you booked that client…
Most people join a program like No BS Mastery for the content. They want the tactics, the frameworks, the method, the tools, the software. And we absolutely deliver on that. What people don’t always realize they need is community. Today, I want to share some student feedback and my own experiences that prove that our community is part of the program for a reason and it’s a key piece of building…
