Psychological Ownership: Own the Right Things
Psychological ownership can make you more effective, but you’ll struggle if it attaches to things you can’t control. Spot misplaced ownership and redirect it.
NN/g latest articles and announcements
The latest articles and announcements from Nielsen Norman Group
Latest posts
One AI Output Is an Example, Not an Evaluation
One output cannot establish how well an AI system performs. Evaluate with multiple representative inputs, repeated runs, and confidence intervals.
Dogfooding vs. QA vs. User Research
Dogfooding, or using your own products internally, helps catch bugs, but it can't replace user research: your team knows too much to represent real users.
How to Decide When an AI Tool Is Worth Keeping
Pressure to adopt AI isn't evidence that a tool helps. The PROVE framework tests one tool against one task and produces a provisional decision you can defend.
UX Conference October Announced (Oct 26 - Oct 29)
Take up to 2 in-depth training courses, teaching user experience best practices for successful design. Training focused on long-lasting skills for UX professionals. October 26 - October 29, 2026.
Job Opening: People & Culture Generalist (Remote, US Based)
NN/G is hiring a People & Culture Generalist. This is a fully remote, permanent role running the day-to-day of our People function. Three to five years of People Operations or HR generalist experience. Applications close Friday, August 28.
Why You Need Mentorship and How to Get It Right
Mentorship is an essential growth tool that offers substantial personal and career benefits, but only if you engage in it properly.
No New Name Has Replaced “UX”
A survey of 604 tech and design professionals found that “UX” remains the default name for our field, while alternative names remain fragmented.
UX-Context Design: Using UX Knowledge to Inform AI-Generated Design
As more interface work is AI-generated, the output of research and design shifts from documents written for humans to curated context that guides AI.
A Concrete Definition of “Product Sense” (and How to Build It)
Product sense means predicting which product decisions will succeed based on patterns learned through experimentation — and knowing when those patterns apply.
Does Your Form Really Need a Dropdown List?
Dropdown lists can be used in narrow, specific scenarios, but misuse can cause more harm than alternatives.
Don’t Outsource the Learning: Why Human-Led Research Still Matters in the Age of AI
Even if AI matches researcher-output quality, human-led research will remain essential — the team learning from observing users can't be outsourced.
UX Conference October Announced (Oct 5 - Oct 16)
Take up to 5 in-depth training courses, teaching user experience best practices for successful design. Training focused on long-lasting skills for UX professionals. October 5- October 16, 2026.
The 5 Qualities of Site-Specific AI Chatbots
Handoff willingness, flexibility, proactivity, emotional responsiveness, and transparency help you build trustworthy AI chatbots that guide users well.
Design-System Maturity: A 6-Dimension Framework
Use this maturity model to assess your design system’s health and identify where to focus next.
Stop Reporting UX Activity and Report Business Outcomes
UX teams should report business outcomes — not activity or UX metrics — to show impact on revenue, cost, risk, speed, retention, and to secure resources.
Crafting AI Explanations for Every Role in Your Enterprise
Different enterprise roles need different types of explanations for AI outputs.
Kick the Bots Out of Your Survey Data
Learn to spot and filter out survey bots’ responses before analysis so fake data doesn’t distort your findings.
Your New UX Habit: Establishing Baselines for Impact
Gather baseline metrics before starting a project so your team can demonstrate its impact.
Incentive Structures for Diary Studies
A mindful incentive structure can keep diary study participants engaged and responding, without overloading you with low-quality responses.