The Economy Is Fine Actually

Hi! I’m on a race against time writing this—my laptop is at 25% and I don’t want to get my charger.

This week has been action-packed, from the horrors (a certain man moving to Argentina), to my dog somehow deciding to break an entire toenail…

1. The Face returns?

   

2. Colbert launched a YouTube channel less than a week after his show ended.

3. Following the Shein sale, Everlane founder Michael Preysman is launching a new brand with the “same principles, but a new take” aka no venture capital and no private equity.

   

4. This dating app is giving away gas to convince people to get out of the house, lol.

   “It’s certainly a tale of the times which one can argue are dystopian,” says Darren Martin Jr., a marketing consultant who specializes in multicultural branding. Increasingly, he says, marketing strategies “have to understand the material realities shaping society in order to connect with audiences in meaningful ways. Certainly, there are other ways but gas makes sense at this moment.”

5. Pamela Anderson for Jacquemus… part deux!

6. The way the Patagonia/Pattie Gonia lawsuit is playing out online is fucking crazy. Here is Patagonia’s pinned comment on all recent posts, along with Pattie’s reply:

   

7. This shit is also CRAZY to me!!!!!

   

   IGN@IGN

   More Pokémon cards were printed last year than there are humans on Earth, but new card releases are still plagued by scalping, in-store squabbles, and constant sell-outs. bit.ly/4e6Demd

   

   10:01 PM · May 27, 2026 · 159K Views

   77 Replies · 125 Reposts · 1.11K Likes

8. Love a cross-category brand collab. Gorgeous execution by Escentric Molecules.

9. This stopped me dead in my tracks… $3/SPRITZ? IN THIS ECONOMY?

   

1. I think this is dead on. The reason Fenty x PUMA worked the first time was the perfect storm of market conditions and trends…

2. After laura reilly became the main character #onhere for her wellness regimen, Magasin has launched their new wellness vertical.

3. No sensible comms leader wants to touch this. But a new CMO is in.

4. Bars.

5. I feel like I don’t even have to link this but like, imagine being the brand strategist who decided Anthropic was the pro-humanity AI, and then you’re standing with the Pope as he issues an encyclical on AI.

6. EXACTLY.

7. Foul but seemingly par for the course now! COOL!

8. “People have stopped believing that the economy can be good, and have lost the willingness to admit that they are doing well. That pessimism might be harder to fix than an actual downturn.”

9. Lmfao.

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READING:

EATING: Avocado caesar salad with sweet corn and crunchy tortilla bites.

PLAYING:

OBSESSING: Hacks finale. Euphoria finale. Widow’s Bay!

RECOMMENDING: The Native Sensitive Series is quite nice. Really enjoying this bodywash.

TREATING: Churchill’s Fleapit Market this weekend!

READING: The back of my eyelids. I need to SLEEP.

EATING: Arayes.

PLAYING:

OBSESSING: Hanging out with my bestie visiting from LA.

RECOMMENDING: Making sure you eat all three meals.

TREATING: Buying my dog the expensive dog treats for his ailments and worries.

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