Module 4, Lesson 3: Voice of Customer and Co-Creation
How clients tell you what to build next, and why the best product ideas are never yours to begin with.
Further: How Solopreneurs Thrive at Midlife
Stop hoping for some mythical "golden years" retirement. Start building a location-independent business at midlife that lets you live anywhere and maximize your freedom and happiness... right now, in your prime.
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The Content Crossroads: Supernatural Success at the Intersection of Ideas
The best content often comes from seeing connections between seemingly unrelated topics.
Module 4, Lesson 2: Your Story in Action
Voice, villain, and narrative positioning as the execution layer, and why getting them right is the hardest work in this course.
Steal a Page From the Cult Leader Playbook. Your Prospects Will Thank You.
You think you just want an audience. This is what you really want.
Module 4, Lesson 1: The Journey
How to map the experience you create, from the moment someone discovers you to the moment they become a client and beyond.
LEL Module 3, Lesson 4: The 4A Content Framework
How to plan content with intention instead of cluelessly filling a calendar.
Module 3, Lesson 3: The Catalyst, the Vehicle, and the Sequence
The three elements that turn a growing email list into a client services business.
Module 3, Lesson 2: Paid Traffic and the MVA
How to build an audience and a client business simultaneously, and what changes when you hit the milestone that makes everything else possible.
How a Ladies' Cigarette Became the Most Masculine Brand in America
"He can’t be a man because he doesn’t smoke the same cigarettes as me."
Module 3, Lesson 1: Winning with Email
Why email is the only audience you actually own, and why Substack is where you build.
The Art of Repellent Marketing
The wrong people not liking you isn't a marketing failure. It's the signal working correctly.