🔵 Introducing soundtrackthepage.com
A little pet project I thought you might all enjoy...
Network Notes
A newsletter about the music industry, technology, marketing, and the intersection of all three, brought to you by the strategic marketing agency Motive Unknown.
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Latest posts
🔵 We have a "music industry commentary" problem
Amplifying bad wisdom is not helping anyone, sorry...
🔵 Lessons to learn from Metallica's irresistable charm offensive
The subtle, savvy marketing genius that we can all take a few pointers from
🔵 Three articles you need to make time to read - and why
Three pieces that perfectly triangulate where we find ourselves in 2026
🔵 Why it is getting harder and harder to hire young people into the music industry
Breaking down the issues preventing young people from getting a start
🔵 RIP Nina: a shame, but sadly not a shock
Nina's demise is a sharp reminder of the commercials around digital services
🔵 The music industry's complex relationship with the charts
The business loves them, but do any fans care about charts in 2026?
🔵 Music, AI and the decimation of memory
A more personal take on an under-discussed aspect of AI-gen music.
🔵 My article for The Quietus
A follow-up on Chaotic Good, and some overdue music and book recommendations
🔵 Music's dirty secrets pt. 2: the bot farms driving fake fan engagement
Fan burner accounts - now operating at scale