Neil Wilkins : Mindful Living : Mindful Marketing : Metaverse Marketing : Marketing Sustainability : Founder of The Mindful Collective : Creator of Life Map by Neya® : Mindful Marketing Consultant : Founder and MD of Viper Marketing : Mentor : Author : International Speaker : Podcaster : #IKIGAI
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Sheldon Wolf is the founder of Intellitary, an AI-powered transaction origination platform that is redefining how consumers, agents, lenders, and businesses connect. For more than 35 years, he has built companies across real estate, finance, fintech, e-commerce, and artificial intelligence—transforming ideas into revenue, scaling businesses from scratch, and consistently staying ahead of major…
Creating Piece of Mind with AI, with Jordan Robinson Jordan Robinson built the app your kitchen didn’t know it needed. Anxin is the only platform that scans your grocery receipts, tracks what’s in your fridge, and alerts you the moment something you already bought gets recalled by the FDA. It also pulls real-time restaurant health inspection scores, checks ingredient safety, monitors medication…
How marketers can make sound decisions using judgement, experience and available data when the full answer is not yet known.By the end of this session you should be able to:Recognise different types of uncertaintyUse evidence without becoming paralysed by itApply practical decision frameworksReduce bias and overconfidenceCommunicate decisions clearly and defensiblyBuild confidence through process,…
Francis Brero is the VP of AI Strategy at HG Insights, where he leads the company’s AI-native transformation across product and operations. With 15 years of experience across AI, data science, and product strategy, Francis focuses on how agentic workflows, unified GTM data, and machine intelligence can help teams work smarter and make better decisions. He previously co-founded MadKudu and built…
A CMO’s Perspective of AI, with Brian Reed Brian C Reed is Chief Marketing Officer at Corsha and a 6x CMO with over 25 years in cybersecurity and enterprise software. He has spent his career at the intersection of product, market, and revenue, scaling companies, building networks, speaking and evolving thought leadership in the field of technology marketing. In this episode of the Neil Wilkins…
How to plan, create, distribute and measure content that works across the full customer journey Reflection: Is your content currently planned as a connected system, or as a series of separate channel tasks? Content is now central to search, social, email, sales enablement, customer experience, AI visibility and brand trust. The problem is not lack of content, but often lack of direction. CMI…
Neil and Saul discuss industry trends and what we can all learn from this cutting edge industry. The conversation also goes deeper into the psychology and nuances of communication. For marketing strategy support in medtech and healthcare businesses, reach out to Saul http://outcomesrocket.com Check out the Outcomes Rocket Podcast https://podcast.outcomesrocket.com/ More content like this at Neil…
Ralf Gehrig, Global Chief Experience Officer at WongDoody, spearheads a dynamic team of over 2,000 designers and creatives focused on creating human-centric digital solutions. With a wealth of experience exceeding 20 years in design, digital strategy, and technology, Ralf brings a unique perspective to solving complex digital challenges.Ralf and Neil discuss his latest research findings that show…
Session aims By the end of this session, you should be able to: Structure a clear campaign reportLink objectives, activity and outcomes Select relevant evidence Explain results rather than simply list them Write useful conclusions and recommendations More content and webinars like this at Cambridge Marketing College http://marketingcollege.com/events
How to produce more accurate, structured and consistently useful marketing outputsBy the end of this session, you should be able to:Diagnose why a prompt is producing weak resultsBuild prompts around clear outcomes and success criteriaSupply better context and source materialSpecify structure, constraints and quality requirementsImprove prompts through testing and targeted iterationCreate reusable…
How to communicate clearly, manage expectations, and build productive relationships with senior colleagues Reflection: Which senior stakeholder relationship currently feels easiest, and which feels hardest? Why? Marketing rarely works in isolation. Much of the role involves influencing people with different priorities, time pressures, and definitions of success. HBR’s recent guidance describes…
Wiebke Tasch is a Berlin-born publishing strategist and founder and CEO of the U.S.-based publishing company Digital Authors. With a master’s background from Bauhaus University, she approaches book publishing as a functional system, where clarity, structure, strategic positioning, and high-quality design work together. She helps non-fiction experts turn their ideas into professionally published,…
Social media is awash with AI generated content. 71% of images being uploaded everyday are made by AI, and in some platforms over 45% of the users are bots. You are not interacting with people any more, because the 'social' has gone from social media. My guest on this episode of the Neil Wilkins Podcast, is Ross Thorpe, the CEO of Rooverse and a founding member of the AI Trust Council. Rooverse,…
How do we remain authentically human while the world around us changes at an accelerating pace? After more than 45 years in mental health and working with over 30,000 patients, my guest today, Dr Fred Moss, has become deeply interested in this question, that feels increasingly relevant in the age of AI and digital transformation. Fred is the founder of Welcome to Humanity and creator of the…
How to turn data and research into useful insight that improves relevance, decisions and campaign performanceAudience understanding sits at the heart of effective marketing, but data alone is not insight. Gartner describes the role of data and analytics as helping businesses make better decisions and improve decision outcomes. McKinsey’s insights and analytics work similarly focuses on translating…
