From afar, Cannes Lions looks like my absolute nightmare. I hope someone with nothing at stake does a good recap of the week, but for now, the over-scheduled participants are cracking up on return flights: buried in jet-lagged posts, we’ve seen too many mentions of exhaustion met with rosé and IV drips at a Ciroc pop-up allegedly causing local paralysis, temporary blindness, convulsions, and blood-pooling?! People are networking themselves sick.
Side note: is a vodka-sponsored daytime vitamin infusion tent even an example of good branding? Clara Malley of strategy studio Side Projects wonders if “this is an instance in which the urge to one-up is backfiring to a worrying extent. The body can only take so much in heat and with hangovers like this.”
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