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Natalie Hanson, Ph.D.

Building what scaling companies need next.

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Sixteen Plates, One Orchestrator

As I write this I have sixteen Claude threads open. They look scattered, but every one ladders up to something I'm trying to accomplish — and I'm the one keeping them spinning.

Unwrapping the Claude Release – What I Got, and What’s Still on My List

Anthropic shipped most of what was on my wish list. Here's what the merge fixed, what's still rough, and the one thing that's an order of magnitude bigger than the rest.

First impressions are about more than a product’s appearance

One client built more than 70 solutions for their salesforce, then wondered why nobody used them. Appearance was never the problem.

Encoding User Insights

Design systems are now foundational to how software gets built with AI. What we still need is a research Skill that actually knows your users.

Manufactured Intimacy: Boys’ Love and the Female Gaze

Three months ago I'd never watched a Boys' Love drama. Now I can tell you how Japan, Thailand, Korea, and China each tell the same queer love story differently.

The Task Is Not the Job

Every executive I talk to is looking at a role, seeing the task AI can now do, and contemplating headcount reductions. It's the wrong reflex, and radiology proves it.

Affirming Systems Should Be the Norm

I carried both of my sons. For my wife to become their legal parent, we were both fingerprinted by the FBI, and a social worker visited our house to determine if we were fit.

Start With What Your Organization Already Knows

Before you commission a single new study, look at what your organization already knows. Ours had 100 rep interviews and 35 projects that gave us a strong starting point.

The Forward-Deployed Anthropologist

Long before "forward-deployed engineers," I spent two weeks watching enterprise sales reps at their desks. Here's what observation surfaced that no interview would have.

The Quiet Renaissance of Queer Romance

I'm fifty-six, I came out at seventeen, and until a few years ago I had never read a book with a queer character in it. That's now changing at a rapid pace.