finding your audience with Cassie Mannes Murray of Pine State Publicity

Whew was this a whirlwind half hour! If you’re watching this video and I’m looking down, it’s because I’m scribbling genius tips including:

• a better way to think about “author branding”—what are you obsessed with, and where are people talking about that?

• related to author branding—interview people in the circle you want to enter so that you’re already part of the conversation

• because it’s really hard to work on publicity as you’re writing the book, save everything you cut in a big kitchen sink document and see how you can use and repurpose it (Cassie was talking about publicity essays, and I’d add that this kind of stuff can also make great content for socials and/or a newsletter)

• write the weirdest elevator pitch you can come up with

If you found today’s chat helpful, you’ll definitely want to subscribe to the Pine State Publicity substack.

Below, you’ll find a super helpful bonus resource from Cassie to help you learn how to build your audience—and have fun doing it!—and some additional resources from the Be Less Careful archive about marketing, publicity, and pitching.