Friday Words

I’ve been in Amsterdam this week, moderating and organising conferences.

Over the course of a few days, I sat through nearly 60 presentations — listening, observing, and somewhat absorbing.

And somewhere between slide decks, keynote sessions, and panel discussions, I realised something: We often assume that better communication means saying more.

More detail. More explanation. More words.

But clarity doesn’t always come from adding.

Sometimes, it comes from removing.

Here are a few words that stayed with me this week.

“Cut Through the Noise” (English phrase)

To communicate clearly and directly —without unnecessary complexity.

In a world of constant information, attention is limited.

What stands out is not what is loudest, but what is clearest.

Insight: Clarity is not about saying more. It’s about saying what matters.

Brevity

The ability to express something in a few well-chosen words.

It requires thought. And discipline.

Because saying less often means thinking more.

In communication, brevity creates impact.

Insight: What we remove often strengthens what remains.

Lagom (Swedish)

A concept meaning “just the right amount.”

Not too much. Not too little.

In communication, this is where clarity lives. Between over-explaining and under-expressing.

Insight: Good communication is not about extremes. It’s about balance.

A thought to carry into the weekend

Not everything needs to be said.

Sometimes, the most powerful message is the one that is clear, simple, and just enough.

—

Which of these stayed with you?

- Namrta

Make an Impact. Speak, Lead, Inspire