Waverunner
Performance advertising on autopilot from a single URL. One daily budget across web, TV, Google, Meta, and Reddit. Measured on your site.
David Naffis
Entrepreneur and technologist building at the intersection of AI and media.
Latest posts
Wavemaker
AI video generation from a URL, topic, or prompt. An Adwave product, live at wavemaker.io.
Would We Recognize It Arriving?
We only named the last emergence after it had already happened. If intelligence keeps arriving from networks we didn't design and can't inspect, the question isn't whether it comes. It's whether we'd notice.
The Last Human Job Is Judgment
When the making gets cheap, the deciding is what's left. The same mechanism keeps showing up in code, capital, media, and intelligence itself.
The Closing Window
Every peaceful redistribution in history ran on one lever: the economy needed people. AI threatens that lever, and the window to renegotiate is open now, while human work still matters.
Who Owns the Machines?
The UBI debate is about income, and income is the wrong layer. If AI does most of the valuable work, everything is decided by who owns the systems doing it.
“I Shipped This”
Ownership stays with the person shipping the thing. Easy to write. Much harder to do, because 'the model did it' is the most natural shrug in the world.
The Frontier Can’t Keep What It Sells
Open weights are a season behind and fifty times cheaper. That's a problem the best models can't out-build, and the reason the doom case doesn't end where you'd expect.
Who Teaches the Juniors Now?
Senior judgment accumulated as a byproduct of grunt work, and AI just automated the grunt work away. We kept the seniors and deleted the process that makes them.
Taste Is the Last Moat
The intern and the twenty-year architect are typing prompts into the same model now, and getting roughly the same code back. That should terrify the architect. It doesn't terrify me.