Strategic marketing is not what you think
It’s not just about plans. It’s about helping organizations answer the right questions and turn them into decisions and direction.
Marketing Loops & Hoops
A reality check on the B2B marketing landscape, featuring actionable insights and case studies, by a marketing manager in the amusement industry. Fasten your seatbelts for a ride where every loop is an opportunity and every hoop is a lesson learned!
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Latest posts
Marketing is not a function.
What it really takes to turn marketing into culture inside organizations. Lessons from two years between strategy, reality, and change.
When Marketing meets HR
Building a coherent Brand from the inside out
Listening to customers is not a task. It’s a culture.
Why real listening in B2B starts before strategy, and changes everything after it.
Data tells you What. People tell you Why.
Why listening to customers still matters, even in B2B
Market the Marketing Team: how to make your story work for you
Make Noise. Be Seen. Drive Change..
The synergy between sales and marketing: processes and skills for value creation.
A deeper response to the conversation during Sales vs Marketing, an event by Delivera Consulting.
Aligning Sales and Marketing for sustainable growth
How collaboration transforms teams, enhances customer experiences, and drives results.
It's November! How are you doing with your marketing budget?
Think outside the spreadsheet!
Creating Spaces for Meaningful Connections
A Guide to Crafting Engaging Spaces for Trade Shows