A thing we’ve been thinking about: Search that works like it should
Most search bars promise more than they deliver. Type in what you're looking for, get back something close but not quite right.
Semantic search actually closes that gap, and we’ve been getting into the mechanics of it. The idea is to search by meaning, not by keyword.
We’ve been working with vectorised content alongside AI tagging to make that possible. Content gets converted into numbers that represent its meaning, and a search is matched against those numbers rather than the words themselves. So a query like “calm, minimal, residential” can surface the right result even if those exact words never appear in the content.
It's one of those things that feels like a small implementation detail but completely changes what search on a site can do. We think it's going to become a standard expectation for content-heavy builds fairly quickly.
Check out our mockup demo. We took Radiohead and explored what an architecture using semantic layering could look like. Connecting tracks, video, product, articles together with meaning rather than keywords.
Full article here: Search that understands what you mean
One project moment
We recently launched a new platform for Cosmo with Omse and Wolff Olins. The rebrand called for a site that could flex across a large content system without ever feeling generic, which meant component architecture had to do a lot of the heavy lifting.
The whole build is component-driven in Next.js with Sanity underneath. Every component is designed to work in isolation and in combination, so the design team has real editorial freedom without anything breaking. When the design ambition is that considered, the structure behind it has to match.
Full project at midnight.agency
Cool things we’ve been sharing
Figma Motion looks really cool, and interesting to see how it improves motion collaboration with developers
Drag n’ Drop to deploy with Vercel Drop. Easy way to throw something online
Very cool ascii playground
Behind the scenes into how the amazing Shopify’s Spring ’26 Edition site was created
Codrops Creative Hub: Great resource for cool web motion
Visual file system from SOOT
Studio briefly
Long time collaborator Adam has joined the team as a senior developer. Welcome Adam!
We’re currently working on a web application for a water utilities company, an e-commerce build for a lifestyle pharmacy, and a new site for a luxury yacht company.
And we’ve just launched our new website! Check it out
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