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Museum Buzz

Unpacking the latest innovations in museum learning through conversation and games with innovators at the top of their field.

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A View From Sweden: What Record Digital Reach Really Means

Aron Ambrosiani, curator of digital collections at the Swedish Museum of Architecture and Design and PhD candidate, takes one headline — "Swedish museums experience drop in visits, but record digital reach" — and unpacks what it really means. The numbers are big: 130% increase on Wikimedia platforms, 23% increase in website visits, and 10 % increase on Instagram. But Aron digs beneath the surface…

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Digital as Catalyst: Designing for Surprise in Trusted Spaces

Sarah Van Haastert, Global Director of Strategic Partnerships at AVI-SPL offers a beautifully layered take on digital learning in museums. As she puts it, digital learning is both "a drop and the ocean": a small spark of curiosity that surprises visitors in the gallery, and the vast infrastructure behind the scenes that makes it all possible. In a place where visitors come to be social, learn, and…

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Magic in the Background: On Storytelling, Tech & Digital Engagement

Chris Evans, founder of the design consulting firm Drummin Hands, designs in-gallery digital experiences across museums, national parks, and cultural institutions. With a background rooted in interpretation and storytelling, Chris believes the best technology is invisible. Or, as he puts it, the "magic happening in the background." He shares how he helps organizations of all sizes start with the…

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Small Teams, Big Digital Dreams

Pauliina Kinanen, Training Specialist, with the Finnish Museums Association pulls back the curtain on what digital learning looks like when the average number of staff in a Finnish museum is nine. These small teams are finding big ways to innovate by trusting the power of their own stories, building the right partnerships, and experimenting with digital tools on their own terms. This conversation…

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The Future of Digital Learning Starts With Trust

Zeina Dghaim, Training and Excellence Manager at the Zayed National Museum in Abu Dhabi, knows what it takes to build digital learning experiences from the ground up. From advising on a fully digital museum for the Bahamas to shaping visitor experiences at one of the newest cultural institutions in the world, Zeina has a clear message for the sector: trust yourselves. She challenges museums to…

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AI, Audio, and Accessibility: Personalizing Museum Learning at Scale

Frits Polman, CEO and founder of Guide-ID , is the first guest this season to go deep on how AI is reshaping the digital learning experience in museums. His platform uses AI to generate audio content tailored to each visitor's language and learning level making personalized engagement possible for museums of any size and budget. But Frits also makes a compelling case for why audio itself matters…

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Educators are at the Heart of Digital Transformation

Katya Provornaya from the Group for Education in Museums (GEM) shares how museum educators across the United Kingdom are the driving force behind making digital tools actually work for audiences — from rural schools and home-educated children to underrepresented communities. She discusses how GEM is leading sector-wide research and upskilling efforts, and why the most intentional digital learning…

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Future-Proofing Cultural Institutions

Museums often talk about going beyond the walls to reach audiences—but what if the museum has no walls at all? After the Rubin Museum of Himalayan Art closed its doors in 2024, it has engaged more audiences than ever through "trans-mediated experiences" spanning exhibitions, digital platforms, and partnerships. Kimon Keramidas, Head of Digital Content and Strategy at the Rubin, demonstrates how…

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Museums Unlock Their Greatest Asset (Hint: Not Objects)

Museums don't run without people. Yet workforce development remains underfunded and undervalued despite being critical to everything museums do. It cultivates community, increases retention, leads to employee happiness, and it's a way to future-proof the sector. Tamsin Russell, Workforce Development Lead at the Museums Association, creates multiple opportunities for its 13,000 members to grow. In…

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Balancing Purpose and Profit in Museum Learning

Social enterprise—using business strategies to achieve social goals—is common in the nonprofit world but newer to museums. Ian Ellard, Head of the V&A Academy at the Victoria and Albert Museum, sees an opportunity for museums to break free of old models with this approach. We dive deep into what social enterprise actually means, what it looks like in a museum context, and explore the nuances of…

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