Every week the team at Mumbrella cover the latest news in the Australian media, marketing and advertising industries along with interviews with key people in the industry. Featuring a rotating panel of hosts from the Mumbrella team, this podcast is essential listening for anyone working under Australia's media and marketing umbrella.
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New ways to measure television
Welcome to the Mumbrellacast, where television assets might be written down, but they are never written off. This week, Nine presented a set of truly baffling financial results that didn't include its former radio division, Pedestrian or Domain, and pretended it had owned outdoor company QMS since the start of FY25 instead of for three months at the end of FY26. It also wrote down its television…
Tough T&Cs, dodgy media buying, Swans or ugly ducklings?
Welcome to the latest Mumbrellacast, scandal-free since 2023 (unless we missed something in the T&Cs). The biggest non-war, non-AI news at the moment is the Sydney Swans player controversy. We don't dwell on the details -- mainly because it is a developing story -- but instead look at what this scandal (and others like it) means for team and player sponsorships in sport in the future. With…
Media works, news is a bargain, women love wicker men
Welcome to the latest episode of the Mumbrellacast, voted Australia's favourite sound. This week, we open by dissecting the last-minute changes to the News Bargaining Incentive, which made its long-awaited parliamentary debut today. It seems that former minister Peter Garrett unwittingly helped inform the bill, with his Midnight Oil lyric: "the rich get richer, the poor get the picture", as the…
Welcome to the latest Mumbrellacast, not yet streaming live on Kick. And while we're on the topic of smooth segues, Melbourne-born, globally loved video game streaming platform Kick announced this week it will wade into the lucrative world of advertising. Given that Kick was built from the profits made from online casino Stake, which Kick's co-founders also launched, they seemingly understand the…
Christian O'Connell on finding a new audience in Sydney
A key moment in Christian O'Connell's new book Unscript happened backstage at last year's ARN Upfront event in Sydney. As he explains in this podcast interview with Mumbrella's Tim Burrowes, it was a high pressure situation. O'Connell had decided to present to the audience without the safety net of the autocue. To increase the pressure, he was about to welcome to the stage the two people whose…
Harvey Norman and Latitude Financial cop a $55m fine for misleading advertising Mutinex co-founder Henry Innis raises the alarm about how advertising measurement is influenced by who funds it. And we look back on the Mumbrella Awards. Where did it all go right for Howatson+Company?
Full of holes, just the way we like it: Teen social media ban update
In this cross-post interview from the Spinoff's At Large podcast, Mumbrella's Hal Crawford speaks with Toby Manhire about the under-16s social media ban. Manhire is the NZ culture and news site's editor-at-large, and he wants to know whether the law is working, who's under investigation, and whether New Zealand should follow Australia's lead on the legislation.
Australian media bosses rage against (or consider deals with) the machine
Welcome to this week's Mumbrellacast, now available as a novella. This week has seen some major executive moves at the media companies. Nat Harvey went from Mamamia to Seven, former Seven revenue chief Kurt Burnette popped up at Vinyl Group, and Mia gave her son the good office. Also, SCA presented its unique selling proposition to marketers at a mini-upfront delivered at breakfast-time with…
Meet Luca Lavigne, the 28-year-old boss of Mamamia
When Mumbrella sat down with the outgoing and incoming bosses of women’s media network Mamamia — Nat Harvey and Luca Lavigne, respectively — we were relishing asking the obvious question: how is a 28-year-old qualified to run a business? It turns out 28-year-olds, like all people, come in different configurations. As he explained in the interview, Lavigne is living at an accelerated pace. Podcast…
Welcome to the Mumbrellacast, now completely created with AI, auto-tune, monosodium glutamate, agent orange, and Styrofoam. This week, Prime Minister Anthony Albanese (or a very convincing robotic replacement) visited Sydney University where he announced he will establish an official Office of AI, which will be tasked with AI-related legislation, drafting new copyright protections, and basically…
Welcome to the latest episode of the Mumbrellacast, where we quiz the PM on his predilection for Aussie popettes. Actually, we discuss Telstra's biggest PR disaster since the hazy, lazy days of 2018; look at Oztam's decision to take the official TV ratings measurement system to tender after a quarter-century with Nielsen; debate whether the NRL deal is worth the $5.3 billion being paid; and take a…
Welcome to the latest Mumbrellacast, where unfortunately Karl Stefanovic won't be joining us this week. Instead, we'll make do with the freshest five-piece since Jackson 5: Abe Udy, Tim Burrowes, Eleanor Dickinson, Nathan Jolly, and Lauren Joyce. If you were wondering why you kept tripping over discarded calculators on your way to work this week, it's because Tuesday marked the end of the…