Step into "The Multifamily Mix with Barbara Savona," your essential podcast for navigating the exciting world of multifamily housing. Join Barbara, a seasoned expert and CEO of Sprout Marketing, as she blends valuable insights, engaging discussions, and inspiring stories in every episode. Whether you're a property manager, part of an onsite team, or a multifamily executive, this podcast is your go-to resource for the latest in apartment marketing, resident retention, team development, and…
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In Part 2 of this Facebook Marketplace mini-series, Barbara shares two more simple strategies that can help your apartment listings get seen by more prospects. The truth is, most renters aren't reading every word of your listing. They're scanning. That's why you need to make your strongest selling points impossible to miss. In this episode, Barbara discusses why your best amenities should always…
Some of the best leasing tips aren't flashy. They're small shifts that help prospects picture themselves living in your community and move closer to a decision. In this Morning Minutes episode, Barbara shares a simple technique she used as a leasing consultant when touring couples, roommates, and families. Instead of hovering during the apartment tour, she would intentionally step outside and give…
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If you're posting apartment listings on Facebook Marketplace and not getting the response you hoped for, your photos and headlines may be working against you. In today's Morning Minutes, Barbara shares two simple changes that can dramatically improve the performance of your Marketplace listings. First, she explains why your first photo is doing most of the heavy lifting and how common choices like…
Ever notice how the longer an email is, the less likely people are to respond? In this Morning Minutes episode, Barbara shares a simple communication lesson that can make a big difference in your day-to-day operations: writing shorter, clearer emails. Whether you're communicating with prospects, residents, vendors, maintenance teams, ownership groups, or your regional manager, the reality is that…
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Podcast Description How many times have you told yourself: "I'll relax when occupancy improves." "I'll take a vacation after budget season." "I'll enjoy life once I'm finally caught up." If that sounds familiar, this Wellness Wednesday episode is for you. In multifamily, the finish line has a way of moving. Just when one challenge is solved, another appears. Occupancy improves, but now there's…
Need a few fresh resident event ideas for the second half of June? In today's Morning Minutes, Barbara shares several creative holiday opportunities that can help you boost engagement, create social media content, strengthen referrals, and connect with residents without spending a fortune. From outdoor movie nights and nature photography contests to hydration stations, food trucks, and fun…
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