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Living Danishly with Helen Russell · Jul 10, 2026

The Pressure To Be Likeable (& Palatable) Plus Why Vikings Save Their Energy…

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Helen Russell · Living Danishly with Helen Russell

Living Danishly with Helen Russell

This week, I’ve been thinking a lot about likeability and the pressure to be ‘nice’. We should all try to be kind. And fair. And respectful. But ‘nice’? Likeable? I’m not so sure...

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With a new book coming out, several interviewers have asked whether or not the central character is ‘likeable’. I tell them that I think she’s tremendous. And, yes, ‘likeable’. But should she have to be? Do we expect the same from our male protagonists? Or is this pressure to be ‘nice’ part of the problem women face, personally and professionally?

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