The MRX Lab from FlexMR explores new and novel conversations from the fringes of the market research & consumer insights industry in 10 minutes or less.
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There is a prominent gap between the belief in customer centricity and achieving it. But how do researchers keep the voice of customers in the room to influence how decisions are made when they are not always able to be there? In our latest episode, Chris Martin, FlexMR's Chief Marketing Officer, joins Paul to reflect on both academic and organisational research around Customer Salience. Over the…
Leadership coach and former insight practitioner, Rachel Fraser, joins Paul to explore the cultural and behavioural foundations of Customer Salience. Drawing on her experience across coaching and leadership development, Rachel argues that the effectiveness of insight depends less on the quality of outputs and more on the mindset, influence and commercial awareness of the teams delivering them. The…
Insight is a dialogue. That's the key takeaway from this in-depth conversation with Simon Tregidgo, Strategy Lead for Trade & Services at Kingfisher. Drawing on experience across insight, strategy and commercial functions, Simon explains how to embed knowledge and habits within an organisation and why a diverse stakeholder approach is vital to growth.The episode centres on Kingfisher's Centres of…
Do you actively brand your insight projects? This month, we invite you to consider how the implementation of marketing strategies can reach decision-makers and leave a lasting impression, resulting in an increase in Customer Centricity within your organisation. In our latest episode, Rupesh Patel joins Paul to discuss the importance of remaining top of mind for business questions and share tips on…
Customers need to always have a seat at the table. Insight teams need to be in the room, even when not physically present. But during a time where information is in abundance and budgets are squeezed, how can this be achieved? In our latest episode, Natalie Delahunty, Head of Brand Insight at Trainline, joins Paul to discuss how long-term engagement of decision-makers through strategies such as…
Customer centricity starts at your own two feet. But it also needs to go further. Could having a programme that ties in all levels of an organisation be the key to success? In our latest episode, Paul Thomas, Global Consumer & Shopper Insight Director, joins Paul to discuss how customer centricity programmes and direct conversations with customers are crucial to organisations. Over the course of…
During a time where technology and artificial intelligence are becoming more prominent, there are challenges in moving beyond traditional research methods to consistently humanise the customer in the minds of key decision-makers. In our latest episode, Ellie Osborne, Senior Insight Lead at Saga, joins Paul to discuss how customer centricity can engage decision-makers and ensure Customer Salience…
In a world where habits within an organisation are often built on financialisaton, it can be hard to overcome existing culture and consistently humanise the customer in the minds of key decision-makers. In our latest episode, Chris Martin, FlexMR's Chief Marketing Officer, joins Paul to discuss how Customer Salience can be used to flip the script and ensure decision-makers are always thinking…
Research isn't just about gathering data. It's about helping people make better decisions. That's what Head of Client and Adviser Insights at M&G, Olubunmi Stüber, challenges us to do in this episode of the MRX Lab. Recorded the day after the 2025 Customer Salience Summit, she joins Paul Hudson in reflecting on what it means to put customers at the heart of decisions. Over the course of 40…
When Lord Reith founded the BBC in the radio age, it embodied an ethos of public service. That spirit remains at its core to this day. And, as Brand Director Jane Callingham explains, creates a uniquely challenging dynamic for the institutions researchers. Rather than define a narrow target market, the BBC charter demands that it serve the public - which means it must deliver value to all.…
