MrMichael
procrastination isn't something in and of itself. it is just an arrow sign pointing elsewhere. it is pointing to somewhere you don't want to go; it is the unconscious surfacing and in there is something beautiful; you can turn your fears or demons, indecision or 'laziness' into your best strength "i keep procrastinating on X' is not a useful sentence. you need to dig deeper, what are you…
listen to a podcast on a topic you don't care about, where the hosts are obsessive and into it read emails not addressed to you, perhaps a newlsetter on a topic you have no interest in take up a hobby for a month in something that you would never touch write sentences and talk as someone else we can take for granted that in life you will align yourself with what interests you. which means you get…
until you make the unconscious conscious, it will direct your life and you will call it fate (JUNG)
see posts written by ai on inst & email all the time now. which means it is just noise; that quickly killed ai as a productivity booster for the marketers. if all you use is ai for marketing and writing words, you will be uncompetitive ,as everyone uses ai. therefore that is the noise. the normal. your job is to step outside of the noise, which means you cant follow the same methodologies as…
Written May 28 – July 11 –written as private thoughts, but this morning I decide to make public. I feel disposable. Irrelevant. I feel a fear, a danger - that I, like many others, will be disposed of down the line, not too far into the future. Is this the ego talking? Is it ego death – a precursor to enlightenment? The sense of irrelevance of 'being disposed of' just the sense of the "I" that wish…
Marketing tinyparty, 90% of signups are women . Naturally part of this will be the genre: but plenty of men dance too. Difference prboably lies in the choice of words: the female is more indirect, about invitations to spaces and the inner world. The male is more direct, to the point, stacchatio. Female is vulnerability. Male messaging emphasises freedom and action. Female, more introspection,…
Dating apps, lots of frustration, power law - men go for top 5%, women likewise “The tyranny of aggregation: When choice is infinite, the average is invisible.” So in that context, women aren’t selecting for looks alone — they’re selecting for the signal that breaks through the noise. The men who receive attention are those whose entire presentation — looks, style, lighting, mystery — cuts through…
Will type in long form later, but for now, reflect on the below. Thanks chatGPT / aristotle Emotional Drivers of Consumption : Many consumer behaviors are driven by deeper psychological needs—status, belonging, self-esteem, or even the search for meaning. Filling the Void : Products and experiences are often marketed as solutions to existential dissatisfaction, promising happiness, fulfillment, or…
Came across this handwash last week. If you read the label, it is free of harsh chemicals and designed for frequently washed hands. But before I read anything, the soap color and industrial packaging tells me, without words, this liquid bleach will destroy my hands (and so use sparingly). Just a nice simple example where the mind ignores the words - the rational stuff – and jumps to associations…
It doesn t have to be that hard
In recent times there s a shift towards more sex-positive content on Masterclass.com, which seems incongruent with the brand. I think a lesson in finding the unexpected, when setting out to do something.
Short + medium term gains, long-term loss of trust?
Good writing Here is an advert for an AI service that says copywriting is now easy. It contains two grammar errors. Being a good copywriter is hard. Even this piece, short and sweet, will have lost some peoples' attention already. 50 words in. Good copywriting means the reader finishes the piece without getting bored, or it contains something good for you. Good for the soul, business, or whatever.…
Bold marketing copy works. Why don t more people use it?
I show how to make a few better
It’s not been too long since generative AI tools hit the mainstream; in mid 2023, third party search data shows people began looking for AI pornography generators: The above is taken from USA data, but the trend is proportionately similar in the UK, adjusting for population size: To my knowledge such generators do not exist. Deepfake face swap apps certainly do, because that is how deepfakes on…
Here’s a list of law firms, and with them the results of some basic security scans I ran on their websites in February. It turns out that most law firms do not bother to secure their email. Anyone can impersonate them. I wrote a little script to email each of them. I sent 200 as a test. No-one replied. Maybe lawyers are too busy. Maybe my emails do not come across as credible. What I do know is…
My first job out of university was running my own ‘legaltech’ company. I was fortunate to raise a small venture round for it. I got into more or less every national newspaper and radio show – even some popular TV programmes. Ever since starting that company I have termed myself loosely as an ‘entrepreneur’, even though on conventional accounts I am not a particularly successful one. To my mind a…