A Podcast all about Marketing. Mostly. Listen on Apple, Google, Spotify or wherever you get podcasts.
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Fun chat with Phil McTaggart, Director of Internet Marketing at Johnson Auto Plaza in Colorado. Phil has one of the more interesting jobs in automotive right now: helping a successful, old-school dealership figure out how to balance decades of traditional advertising with the realities of digital marketing in 2026. We talk about everything from convincing ownership that paid search is a thing, to…
If you live anywhere around Western Connecticut, you probably don’t check the weather app anymore… you check Jack Drake. In this episode, Matt sits down with the “Danbury Weather Guy” to talk about how he built a massive local following just by consistently showing up, explaining the weather in a way people actually understand, and not overhyping every storm. They get into: How it all started…
Creators are starting to skip social platforms entirely… and go straight to TV. Streaming — FAST and AVOD — is evolving quickly, and it’s no longer just “free junk TV.” It’s becoming a real destination for content, creators, and advertisers. At the same time, AI is leveling the playing field — giving small and mid-sized businesses the ability to compete with much larger brands in ways we haven’t…
Social media isn’t separate from your career anymore—it is your reputation. In this episode of Mostly Marketing , Matt sits down with Grace Agostino, SVP of Sales and Corporate Communication at Nueva Network and author of “The Social Media Line Radio Pros Can’t Ignore” in Radio Ink Magazine. They break down the blurred line between personal and professional social media, why what you post (and…
Let’s be honest — this sounds like a boring topic. AI overviews,search results, and how Google decides what shows up at the top of the page? Yeah… not exactly thrilling. But here’s the thing: it’s important . Like,super important. In this episode of Mostly Marketing with Matt Wilson , Matt isjoined by Chad Graves, CRO at Reunion Marketing , to break down whatthose new AI summaries at the top of…
In this Mostly Marketing Short, Matt tackles the only topic more controversial than attribution models: the proper rules for drinking coffee. After a flood of heated LinkedIn opinions, he breaks down the wildly unhinged behavior of people who walk around in 10-degree weather with a cup of iced coffee like everything is fine. Matt lays out his official, non-negotiable, borderline-legal guidelines…
Is the data you’re using in marketing actually real—or just a spreadsheet full of guesses? In this episode of Mostly Marketing with Matt Wilson , we dig into the world of data-driven marketing with Matt Spiegel, EVP of True Audience Growth Strategy at TransUnion. From programmatic campaigns to identity resolution, we break down how to tell the difference between good and bad data—and why testing…
In this episode of Mostly Marketing with Matt Wilson , Matt dives into the creative side of AI — sparked by his 75-year-old dad’s newfound obsession with “Chatty G.” From blog writing to Facebook posts, even Matt’s dad is finding new ways to make AI a daily tool. That leads Matt to a bigger question: how can agencies and marketers move beyond surface-level AI use to unlock its full potential? To…
Ever had a business experience that started off amazing… but fell flat at the end? In this episode of Mostly Marketing with Matt Wilson , Matt tells a story about his Great Dane, a $4,500 dog training program, and what it taught him about one of the most important lessons in business — follow through . From the sales pitch to the delivery to the after-sale experience, Matt breaks down how a lack…
In Season 10, Episode 6 of Mostly Marketing , Matt Wilson is joined by Mia Umanos, CEO and Founder of Clickvoyant, for an in-depth conversation about the Automotive Standards Council (ASC). Along with insights from SilverBack Advertising, Mia helps decode the ASC — what it is, why it matters, how to set it up, and how it can empower automotive dealers to better understand and leverage their Google…
