Why Telling People How Bad Factory Farming Is Doesn't Always Work
According to brand-new polling data, nearly everyone underestimates factory farming's scale. But correcting them isn’t always the best move. Here’s why.
More Than Meats The Eye
An in-depth exploration of strategies to reduce global meat consumption.
Live Last read · last published · next check
Latest posts
Being Right isn’t Enough to Go Viral. Here’s What Is.
The AI-water myth went everywhere. Here's a new framework to make true facts about factory farming do the same.
AI Isn't Draining the Rivers. Your Dinner Is.
The real story of AI's water footprint, the animal-agriculture comparison no one makes, and how one bad stat went viral.
We've Been Looking for Pre-Vegans in the Wrong Places
What a six-month Te Protejo report I worked on reveals about who's actually ready for diet change
You're Probably Thinking About Cognitive Dissonance All Wrong
The standard activist script doesn't account for what the psychological research says. Here's what does.
Banks Are Bankrolling Factory Farms 32x More Than Alternative Proteins
How banks are quietly funnelling hundreds of billions into industrial animal agriculture — and what we can do about it.
The Consequences of Factory Farming Are Too Large to Ignore
Factory farming is often brushed aside as a niche concern, but it's one of the largest—and most ignored—sources of suffering, environmental destruction, and human harm in the world today.
Want People to Eat More Plants? Make Them the Default.
Making vegan foods the default option consistently boosts sales without significant backlash. Here's the evidence why it's so effective.
Supermarkets Are the Next Big Challenge for Meat Reduction
We buy so much meat at grocery stores, so it's crucial to figure out how to lower animal product consumption in retail. I'm not convinced we've found a solution.
Do More Vegan Options Mean More Vegan Orders? The Data Behind Menu Ratios
Want more people to order plant-based? It’s not just about adding vegan options — it’s about changing the ratio.
Stop Calling Foods “Vegan” — Here's What Works Instead
Names matter. We need to stop calling foods "vegan" and start using other, more exciting labels.