More than a Few Words - A Marketing Conversation is a smart, down-to-earth show about what’s really working in marketing and what isn’t. All in about 10 minutes. Every week, Lorraine Ball sits down with marketers, entrepreneurs, and the occasional mischief-maker. Some are seasoned pros. Others are figuring it out as they go. But all of them share tips you can use. And stories you won’t hear anywhere else. No fluff, no jargon, just real-world lessons, actionable ideas, and a peek behind the…
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Sixteen years ago, my very first podcast conversation was with my sales coach Matt Nettleton . So, naturally, when Matt came back to More Than A Few Words, we talked about how the fundamentals of good sales haven't changed all that much. Matt and I agree that when you're starting a business, a qualified prospect is often anyone with a pulse, a checkbook and the ability to fog a mirror. And that's…
For years, Sunday nights had a routine. Around eight o'clock, I'd start thinking about Monday. Emails. Client requests. Deadlines. That one surprise waiting to derail my plans before I'd even had my first cup of coffee. Like a lot of business owners, I figured the answer was simple. Work a little harder over the weekend and get ahead. It never worked. The more I worked, the longer my to-do list…
When you spend 17 years creating content for your business and others, you kind of have it down to a system. You write, you post, you check all the boxes. But what happens if one day you wakle up and realize, your content is boring. That happened to industry veteran, Rachel Allen. One day she looked at her own freshly published Substack and thought, "I wouldn't read that." Ouch. I suspect we've…
People may tell their friends they're fine. They may tell a salesperson what they think they should say. But when they open Google, they're honest. They type in the questions they're almost afraid to ask out loud. That simple idea turned into a fascinating conversation about why so many businesses miss the mark online. Stephan Bajaio one of the pioneers in enterprise SEO, and now leads Vibe Logic.…
I want to talk about upselling, and when it actually works against you. Most smart companies have a core product and a menu of add-ons. The really smart ones know not to throw every extra at a customer the minute they say yes. You listen first. You find out what they need. Then you decide which add-ons make sense. The other day, I stopped at Hardee's and ordered a hamburger. No cheese. What…
Ever feel like your marketing plan is the rope in a tug-of-war match? The sales team is pulling one way. The owner is pulling another. Someone's daughter took a marketing class in college and has opinions. And the person who's actually responsible for the campaign is standing in the middle, trying not to get dragged through the mud. That's why my conversation with Beth Trejo really struck a chord…
I’ve watched a lot of entrepreneurs build amazing communities, only to discover that applause doesn’t always pay the bills. In this conversation with , we talked about the moment she realized her thriving podcast community needed more than goodwill and good vibes to become a sustainable business. Angel has always been brilliant at bringing people together. Her podcast networking platform created…
Great Marketing Isn't About Being Clever. It's About Being Understood. One of the biggest mistakes marketers make is chasing creativity for creativity's sake. A clever campaign might win awards, but if it doesn't help customers understand why they should buy, it misses the mark. That was the heart of my conversation with Scott Flood, a veteran copywriter who has spent decades helping companies…
Marketing Lessons Everywhere Here’s the thing about marketing—lessons are everywhere. You just have to know where to look. Sometimes it’s in the obvious places, like watching how competitors roll out a campaign. Other times it’s less obvious. Like standing on a floating dock in Santiago, staring at a mussel farm. There, I learned that mussels grow best when they have room. The farmers pull up the…
As a podcaster, you can crank out 100 episodes and still get nowhere. That’s an uncomfortable truth for many podcasters. So how do hosts get into this situation? I sat down with Nathalie Dorémieux, who helps podcasters turn listeners into real business results, and she shared how her first podcast started as a bold experiment and stalled out just as quickly. The idea was simple. Nathalie took 100…
