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Alex

Marketing in the age of AI. Less about the tools, more about the thinking underneath.

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Singapore Is Not Silicon Valley (And That’s the Point)

Two gravitational fields, two arguments about what AI is for. The practitioners building between them are developing a form of advantage that neither ecosystem produces on its own.

The Infrastructure You Can’t See Is the Infrastructure That Owns You

The most consequential decisions in AI are not being made by the people building on top of it. They are being made by the people building underneath it.

Who Trains the Trainer? The Apprenticeship Problem in AI-Native Teams

If juniors learn by watching seniors work, and seniors now delegate that work to agents, the pipeline that produces expertise is quietly breaking.

The Middle Manager Was the Algorithm

The layer being displaced was already doing what the machine does. That is why the displacement feels so fast and for marketing, among the fastest.

The Compliance Layer Is the Product

Three regulatory regimes are producing three different kinds of AI. The differences run deeper than rules, reaching all the way to who bears the cost when autonomous systems get it wrong.

The Agentic Marketing Stack Is Already Here

Your tools started making decisions without you. You just haven’t checked.

Kampong AI and the Geography of Platform Leverage

Every significant AI ecosystem has a density story underneath it. The question is who designs that density, and who gets access to it.

Who Owns Your Prompt Library?

You built an agentic workflow on company time. Now you’re leaving. What happens next?

The AI Washing Test

60% of companies say they’re transforming. 9% can prove it.

What Would Ada Lovelace Build in 2026?

The most precise thing anyone has said about AI was written in 1843.