Mobile Dev Memo is the site of record for mobile advertisers and app developers.
Subscribe:.rss.atom.json.md.m3u.pls
Live Last read · last published · next check
Saves to your Listen queue, to pick up on another day or another device.
On this week's episode of the podcast, I am joined by Maor Sadra , the co-founder and CEO of INCRMNTAL , to discuss the current cycle of M&A in digital advertising and the industry-wide shift toward intelligence-based measurement. Maor is well-positioned to discuss this topic, as INCRMNTAL was recently acquired by Smartly . Maor and I analyze how acquisitions are moving away from simple inventory…
On this week's episode of the podcast, I am joined by Offer Yehudai , the co-founder of Arya , to discuss the intersection of artificial intelligence and human intimacy. We explore the development of AI-driven companions designed to improve relationship health and the delicate balance between automation and human expertise. Among other things, we discuss: Whether the lack of human judgment in AI…
On this week's episode of the podcast, I am joined by Michael Kaminsky , co-founder and co-CEO of Recast . We explore the rise of open-source Marketing Mix Modeling (MMM) tools and the challenges of measuring modern ad spend. Among other things, we discuss: Whether open-source MMM libraries like Robyn and Meridian are truly unbiased tools or subtle instruments for big tech self-grading How…
On this week's episode of the podcast, I am joined by Ananya Sen and Saharsh Agarwal to discuss their research on the impact of Google's AI Overviews on web publisher traffic. We explore the results of their field experiment, currently in pre-print , which utilized a custom browser extension to measure how generative search results influence outbound clicks and user satisfaction. The results of…
On this week's episode of the podcast, I am joined by Tricia Han , CEO of Mistplay, and Sampsa Jaatinen , Chief Data and AI Officer at Mistplay , to explore the rapidly evolving world of rewarded user acquisition. We dive into how the rewarded model has matured from a niche Android-focused strategy into a primary growth engine for mobile gaming across both major platforms. Among other things, we…
We discuss the transition of AI-native applications toward ad-supported monetization models. Among other things, we cover: Whether AI-native apps will follow the mobile gaming trajectory by adopting hybrid monetization models to reach massive global audiences How the high operational costs of AI inference necessitate a move toward ad-supported tiers to maintain sustainable profit margins Why the…
The Prosperous Society is a three-hour, four-part series by Eric Seufert of Mobile Dev Memo that explores the political economy of artificial intelligence, grounded in the liberal tradition of the Western canon. Framed as an extended response to John Kenneth Galbraith's The Affluent Society , which serves as the intellectual foil for the series, The Prosperous Society makes the case that AI is not…
On this week's episode of the podcast, I am joined by Garrett Johnson and Shunto Kobayashi , professors at Boston University who have co-authored a paper titled "Can privacy technologies replace cookies? Ad revenue in a field experiment. " The paper quantifies the impact of Google's Privacy Sandbox on publisher revenue, user experience, and market competition through a field experiment conducted…
On this week's episode of the podcast, I am joined by Olivia Kory , the CMO of Haus , to discuss the recent $1BN investment in AppsFlyer by Meta, Google, Unity, and Moloco, and the shifting landscape of mobile measurement it portends. We explore the strategic motivations behind major ad platforms banding together to ensure measurement neutrality and how the industry is moving toward more…
On this week's episode of the podcast, I am joined by Venkat Prabhu , Director of Product for Shop Campaigns at Shopify, to discuss the platform's evolution into a comprehensive marketing operating system for eCommerce merchants. We explore the major announcements from Shopify's Spring Editions , specifically focusing on how the platform leverages commerce data and AI to simplify advertising for…
