
The year I stopped calling myself a designer
2025 was a year of shedding old identities, embracing the founder mindset, and learning through doing. I’m sharing 10 lessons that came from building, listening to customers, and making real decisions
I write about design, growth and business. Get monthly behind-the-scenes insights from a $10M+ bootstrapped founder. Still learning. Always sharing.
Live Last read · last published · next check

2025 was a year of shedding old identities, embracing the founder mindset, and learning through doing. I’m sharing 10 lessons that came from building, listening to customers, and making real decisions

Win by 1%: The small edges that change everything.

Acquisitions. Alpha mode and Asymmetric bets.

What happens when success starts feeling empty

How I solved a problem money couldn’t fix.

Some cheeky user leaked Figma's new product Figma Sites. Then someone else leaked previews of real sites built with Figma Sites. Take a look.

Uncovering the layered thinking that drives success

5 UX feedback strategies that saved our project (and will save yours too)

Build in public, get paid in private.

Each year I use the “Pie of Life” or also known as the “Wheel of life” framework to guide my thoughts. In short, I reflect on 7 categories...