We Migrated our Eng Blog to Substack

Hey everyone, our engineering blog just landed on Substack! If you’re interested in our older content check out our archive on our old Medium blog. We'll also be sharing our setup for preserving our old blog posts while keeping a unified experience soon.

For over 15 years, Mixpanel engineering has led the product analytics industry, solving problems of immense scale and complexity. We're sharing our hard-won insights through this blog to help elevate the field together. Subscribe to keep up to date with our latest posts. We look forward to collaborating with you.

So why did we come to Substack? It breaks down to 2 main reasons:

1. We have a lot of content in the pipe and want to keep in touch via the streamlined newsletter experience available in Substack.

2. We are curious if Substack will boost our reach.

A core tenet at Mixpanel is being data driven, and the only way to get definitive data on how the eng blog would fare on Substack is to ship it! Knowing we can always roll back provides us a safety net to try new things. We're going to keep a close eye on how things go and look forward to your readership!