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Postcards from Shetland · Feb 24, 2026

The place that lives in your heart

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Misa Hay · Postcards from Shetland

There’s a kind of place that lives deep in your heart. Not always where you’re from — but where something in you feels suddenly, instinctively at home.

For me, that place is Shetland.

I grew up in the Czech Republic, but from my first visit here in 1999, I was drawn in. Over twenty years ago, I made the move for good — building a life, a family, and eventually Shetland Wool Adventures, helping others experience these islands not as visitors, but as part of the fabric of the place.

During the pandemic, when travel stopped, I created the Shetland Wool Adventures Journal so we could all stay connected to this extraordinary place. It led to founding 60 North Publishing, and this Substack — different ways of sharing the same love for these islands.

If you’ve been enjoying Postcards from Shetland, I wanted to let you know the Journal is half price this week, including our bundles.

What’s inside each volume:

  • 6 Shetland knitting patterns from local designers

  • Photography of island life

  • Interviews with island makers & knitters

  • 6,000 years of history & heritage

  • Coastal walks & hidden paths

  • Recipes from my kitchen

  • Book reviews & island stories

“It feels like you’re amongst friends” — Emily, Journal reader

Whether you’re dreaming of visiting Shetland, planning a trip, or simply wanting to go deeper into island life — this feels like the right moment.

CODE: SWA50

SHOP THE JOURNAL SALE

The sale runs until February 28th.

With love from Shetland,
Misa

P.S. The Shetland Guidebook is also £5 off this week, and you can combine both offers if you’d like the complete collection.

CODE: PLAN26

SHOP ALL

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