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The Meld

Musings at the intersection of marketing, technology, culture, and work

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One More Opinion on the Future

About musing on AI, writing hiatus, and a name change

Swarm Deserves a Redemption Arc

My quasi-romantic and hopeful future for Foursquare's check-in app.

2022 Year in Review

Favorite reads, reflections and media of 2022

Why Our Morbid Curiosity Leads Us To True Crime

What do serial killer show binges, murder subreddits, and true crime podcast fan groups reveal about human impulses?

Can BeReal Deliver On Its Promise?

The hot new social media app has been touted as the anti-Instagram - but will the hype last for BeReal?

Anatomy of the Mexican Pizza Comeback

The Mexican Pizza may have been Taco Bell's biggest bet gone wrong - what can we learn from the marketing of its return?

Does Twitter Really Need More Long-Form?

Twitter's proposed Articles feature is another bet on long-form being part of the platform's future. Is this the right bet to make?

The Passive Layer of the Internet

If 2020 was a lost year, 2021 seemed like a game of fervent catch-up.

Can The Early Internet Explain Crypto Adoption?

Crypto's moment in the Super Bowl ads speculating about how it was the next big thing - but is crypto as revolutionary as the early internet?

Unraveling the Mystery of Netflix's TU-DUM

Netflix, HBO, and Microsoft all have taken advantage of it to win hearts and minds - but what exactly is the importance of sonic branding?