A weekly wrap of the “must-know” developments in Marketing, Media, Agency and Technology for leaders and emerging leaders in the industry. Veteran industry journalist and Mi3 Executive Editor Paul McIntyre talks each week with guest marketers who are in the know on what matters at the nexus of marketing, agencies, media and technology. Powered mostly by Human Intelligence (HI).
Host: Andrew Birmingham, Editor - CX | Martech | Ecom Agentic commerce is about to redraw the shopping journey. AI is moving beyond search and recommendation to evaluate products, weigh trade-offs and increasingly make decisions on the customer's behalf. For brands, a chatbot and a few tweaks for AI search will not cut it. Winning will require trusted data, credible evidence and enough brand…
Host: Nadia Cameron, Publisher | Editor - Marketing Brand rejuvenation: How do you honour the legacy while seeking a new narrative that grabs attention, compounds consumer and customer affinity, and delivers new commercial momentum? In this episode, two of our 2026 top 10 CMOs from the CMO Awards - Bank of Queensland marketing chief and #1 CMO of the year, Adrian McCaffrey, and Uber head of…
Host: Nadia Cameron, Publisher | Editor - Marketing This year's CMO Awards again set out to recognise marketing teams driving strategic growth for their organisations with our Best Growth Initiative of the Year Award, presented by Publicis Groupe. Our 2026 winner? A driving test from the Suncorp team that set out to change behaviour and instill safer driving practices across Australian consumers,…
Host: Nadia Cameron, Publisher | Editor - Marketing In a fragmented media landscape, reach isn't the only factor broadcast channels need to deliver brands. They also need to grab attention - a vital quantity in building the mental availability and positive, differentiated associations brands require to stand out and be considered. Marketers know it and they're crying out for ways to achieve it:…
Host: Paul McIntyre, Editor-At-Large 57 per cent of all web traffic is automated and climbing as AI upends search, discovery and commerce. Marketers are watching page views tank - down 20-30 per cent in Australia this year - and scrambling for answers to a fundamental question: When a machine, not a person, discovers, compares, and recommends your brand, what exactly are you optimising for as…
Host: Andrew Birmingham - Editor - CX | Martech | Ecom A year after Mi3 Australia began its agentic AI research deep dive - dubbed Inside the Tornado - that first wave of febrile experimentation has given way to what feels like the beginning of a Cambrian explosion as businesses embed AI agents into core operations, and realise measurable gains in areas ranging from pricing optimisation to…
Host: Paul McIntyre, Editor-At-Large Not all retailers are victims of scale. North America is pouring billions of dollars into retail media, largely sponsored search and digital screens, making giants like Amazon, Kroger and Walmart richer and other retailers chasing scraps. But luxury department store chain Holt Renfrew has carved out a higher-end niche in Canada, and its physical-plus-digital…
Host: Paul McIntyre, Editor-At-Large For the shopping public, Coles' 'Down Down' has stuck like super glue for more than a decade - while loathed by adland's elite. They'll be mostly thrilled on what Horton - Down Down's creator - figures is likely now in a rare and wide-ranging interview and podcast. Think rest and hibernation, not a Down Down burial. Horton ran four winning election campaigns…
Host: Nadia Cameron, Publisher | Editor - Marketing They all work for cheeky challenger brands in their respective categories, they're not afraid of doing unconventional things - and now they've all been recognised as top 20 CMOs of the Year for committing to innovative and distinctly different approaches to realising growth ambitions at hand. In this latest CMO Awards podcast episode, we're…
Host: Nadia Cameron, Publisher | Editor - Marketing The Iconic CMO, Joanna Robinson, describes commercial marketers as "customer obsessed, commercially disciplined, always data-informed and strategically curious". Former Naked Wines CEO and Unilever marketing leader, Paul Connell, says it's about being highly accountable, "and also being someone who's in for the business outside of their lane".…
