MediaNews4U
Overdue Last read · last published · next check
Last read 7 hours ago, longer than this feed's 1 hour schedule.
Mumbai: LenDenClub, a peer-to-peer (P2P) lending platform, has unveiled its latest brand film, The Seed, built around the idea that meaningful financial journeys can begin with small steps and grow through patience, consistency and disciplined participation. The campaign draws a parallel between nurturing a seed and building a financial portfolio over time. It highlights how starting small,…
Pune: Digital lending platform Fibe has unveiled its new AI-generated brand campaign, Jiyo Full Size, highlighting how financial constraints can lead consumers to delay, scale down or reconsider their aspirations. The three-part campaign focuses on three common personal loan use cases — weddings, travel and home improvement — and explores the tension between growing aspirations and limited…
Mumbai: Capri Sports, through its women’s sport platform The Sports Women (TSW), has launched Wear Your Scars, a campaign created in partnership with Hockey India and anchored to the 16th Women’s FIH Hockey World Cup. The campaign seeks to highlight the physical toll of hockey by presenting turf burns, stitches and scars as symbols of resilience and pride rather than imperfections to be concealed.…
Mumbai: Titan Raga has launched its latest campaign, ‘Your Way Is Beautiful’, featuring brand ambassador Alia Bhatt. The three-part campaign explores how women navigate everyday judgements, assumptions and biases with confidence, grace and emotional intelligence, positioning femininity as a source of strength. The campaign builds on the idea that women should not have to conform to conventional…
Mumbai: Khumaar, the curated Hindi music initiative founded by Bipin R. Pandit, is set to mark its 20th anniversary with a special edition that will combine live music, emerging talent and a new format, while also introducing an award celebrating the legacy of legendary playback singer Mohammad Rafi. The anniversary edition is scheduled for Friday, September 4, 2026, at 5:15 PM at the Swatantrya…
Mumbai: Sony Sports Network has taken a familiar cricketing phrase and flipped it into a statement of intent with its latest campaign for the Women’s T20 Asia Cup 2026. Titled ‘Not a Gentleman’s Game’, the campaign positions India’s women cricketers not merely as participants in the sport, but as a team redefining its intensity, ambition and winning culture. At the centre of the campaign is Indian…
Lucknow: Sprite has entered into a six-month partnership with the Indian Railway Catering and Tourism Corporation (IRCTC) to brand the Tejas Express operating on the Lucknow–New Delhi route, creating a new consumer touchpoint for the beverage brand within India’s rail travel ecosystem. The Sprite Tejas Express was flagged off on Saturday in the presence of senior representatives from Indian…
New Delhi: Luca Barni has joined HP as Marketplace Leader for Greater Asia & India. Barni joins HP from Lazada Group, where he most recently served as SVP – Commercial. In his new role, he will be responsible for driving growth across e-commerce marketplaces in Southeast Asia, Korea, Japan, Australia and India. Announcing his appointment on LinkedIn, Luca Barni said, "This week, I joined HP as…
New Delhi: TARC Limited has appointed Jagdish Singh as Vice President – Sales as part of its strategy to strengthen its presence and sales operations in the Delhi region. Singh brings over 18 years of experience in the real estate sector, with expertise spanning residential and commercial developments, sales, collaboration and execution. In his new role, he will focus on strengthening TARC’s sales…
Mumbai: OpenAI has introduced ChatGPT for Teens, a new experience designed to help teenagers learn, think critically, deepen their understanding and use artificial intelligence with greater confidence, while offering stronger built-in safety protections for young users. The company unveiled the offering alongside a new film featuring actor and author Tisca Chopra. OpenAI also launched its Parents’…
Mumbai: The Anti-Aging Centre (TAC) has rebranded as The Longevity Centre (TLC) and appointed fitness icon, actor, model and endurance athlete Milind Soman as its Brand Ambassador. The rebranding reflects TLC’s broader focus on longevity, preventive healthcare and healthier ageing, moving beyond the traditional concept of anti-ageing. The association with Soman aligns with the centre’s focus on…
Chennai: Thooimai Mission – Clean Tamil Nadu Corporation Limited, the Government of Tamil Nadu’s flagship waste management initiative, has launched ‘Makka Nee Makka’, an integrated behaviour-change campaign aimed at driving waste segregation across the state. The campaign has been created by Chennai-based Studio Kirukal. The campaign comes against the backdrop of the Solid Waste Management Rules…
Bengaluru: Zee Kannada’s Sa Re Ga Ma Pa Li’l Champs is set to conclude its latest season with a two-day Grand Finale on August 22 and 23 at 7:00 PM, bringing six young finalists together for the final battle for the coveted championship title. The season has showcased emerging singing talent from across Karnataka, with contestants winning audiences through their vocal abilities, confidence and…
New Delhi: Television advertising volumes in India declined 7% during January-July 2026 compared with the corresponding period last year, pointing to a phase of strategic recalibration in advertiser spending, according to the latest TAM AdEx report on television advertising. The report, which tracks advertising trends across more than 600 television channels, found that Food & Beverages remained…
Bengaluru: Homegrown sports and athleisure brand Ten x You has unveiled its largest brand campaign to date with a digital-first brand film featuring Co-founder and Chief Inspiration Officer Sachin Tendulkar. Built around the philosophy, “You don't have to be the best in the world to feel on top of the world. Never Stop Playing,” the campaign celebrates the joy of movement and encourages Indians to…
Chennai: SPR India has promoted P. Sakthivel, Chief Project Officer, to its Board of Directors, recognising his experience in construction and real estate and his contribution to project execution and operational excellence. Sakthivel brings 27 years of experience across the construction and real estate sectors, including more than 15 years with Larsen & Toubro’s ECC Division. During his career,…
Chennai: Zomato has launched a new Chennai-focused anthem, ‘Veppam is our Weapon’, in collaboration with regional rap artist Paal Dabba, celebrating the city’s distinct culture, energy and everyday spirit. The music video, whose title translates to ‘Heat is our weapon’, positions Chennai’s relationship with heat as the central creative idea. The anthem explores how the city embraces both its…
Marketing organisations today can produce more creative work, faster, than at any point in the industry's history. Yet a growing number of them report the same paradox: campaigns that are conceived and produced quickly still take weeks to reach every market they are intended for. The bottleneck is rarely the idea. It is everything that happens to that idea after it has been approved. This is…
Mumbai: Nielsen is rolling out a series of enhancements to its Big Data + Panel measurement system, aimed at improving the accuracy and representativeness of television audience measurement ahead of the new broadcast TV season. The changes, which will take effect from August 31, cover co-viewing, universe estimates, household demographic modelling, weighting and the treatment of data from…
Mumbai: Double Tap Films (DTF), the microdrama studio from Pratilipi, has partnered with ShareChat to produce THE MISFITS, a college-set coming-of-age series that brings together gaming, streaming and short-form storytelling. The series, which marks DTF’s entry into branded microdramas, has been commissioned exclusively for ShareChat and Moj, with the show premiering on the platforms from August…
Mumbai: The Mumbai bench of the National Company Law Tribunal (NCLT) has admitted an insolvency petition filed by Pen India Pvt. Ltd. against Reliance Entertainment Studios Pvt. Ltd. over unpaid dues of ₹11.94 crore. The tribunal has appointed Umesh Balaram Sonkar as the interim resolution professional (IRP), who will now undertake the responsibilities prescribed under the Insolvency and…
New Dlehi: The Ministry of Information and Broadcasting (MIB) has asked private satellite television channels to incorporate an anti-drug message into their programming, extending the government’s public-awareness campaign against narcotics to the television sector. In an advisory issued on August 20, the ministry said broadcasters should display the message — “Illicit Narcotics Destroy Health and…
Ahmedabad: Catalyx Space, a space infrastructure company developing next-generation orbital reentry systems, has appointed Priyank Vyas as Head of Marketing. In his new role, Vyas will lead the company's marketing function as it builds its brand and market presence in the emerging space economy. Vyas brings over a decade of experience in building and scaling brand and marketing functions across…
Mumbai: Netflix is strengthening its focus on South Indian storytelling with a new film from Tamil, Telugu or Malayalam cinema arriving every week for the rest of 2026. The expanded slate brings together theatrical releases, Originals, established filmmakers and emerging creative voices across genres. The move follows a strong first half of 2026 for Netflix's Indian film catalogue, with titles…
Mumbai: Voltas Beko, a Tata Enterprise, has elevated Pradipta Roy to the position of Head – Marketing Operations, expanding his mandate across key marketing functions for the consumer durables brand. In his new role, Roy will bring brand strategy, retail and below-the-line (BTL) marketing, and digital performance under a unified charter. The expanded mandate is aimed at creating an end-to-end…
Kochi: Mathrubhumi has unveiled its Onam campaign, ‘Manassil Ennum Maveli’ (The Spirit of Maveli Lives On), taking a contemporary approach to the festival by moving beyond traditional imagery to spotlight the values that continue to shape Kerala. The campaign explores how the Kerala envisioned in Maveli Nadu Vaneedum Kaalam has evolved over generations, while highlighting how its enduring ideals…
Mumbai: Reliance Brands Limited has appointed Shivani Goel as Vice President – Marketing, where she will lead the India marketing mandate for a portfolio of international luxury and premium brands. In her new role, Goel will oversee marketing for HUGO BOSS, Paul & Shark, ZEGNA and TUMI, as the company continues to build the presence and consumer connect of its global brand portfolio in the Indian…
