The Media Roundtable isn’t just another industry podcast; it’s an open lab where the sharpest minds in podcasting, advertising, and media break down the forces shaping the audio and creator media landscape—and reconstruct them in real time. We created this show in service of brand marketers responsible for making audio and creator media campaigns not just sound good, but drive results. For many brands, audio advertising is a highly effective secret weapon–but it can be difficult to navigate,…
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It seems like AI is everywhere these days. But if you look at actual usage, only 50% of Americans use AI once a week. That’s roughly the same share of Americans who used the internet back in 2001. If AI brands want to grow, there’s a hesitancy gap they’ll need to address. According to our new study with the Cumulus Media | Westwood One Audio Active Group® , audio is the perfect place to foster a…
If you weren’t at this year’s CAO Summit, you missed out on a keynote speech that drew parallels between the headaches caused by banks printing their own money in the 1800s and the state of podcasting today. Lucky for you, we’re releasing the full recording in this week’s episode of The Media Roundtable. Dan Granger (CEO & Founder, Oxford Road ) and Giles Martin (EVP, Strategy, Oxford Road ) talk…
Podcasting is an amazing medium, but the industry that supports it hasn’t always been inherently brand friendly. Luckily, we have a chance to change that, thanks to the AMP Accords . Dan Granger (CEO & Founder, Oxford Road ), Giles Martin (EVP, Strategy, Oxford Road ), and James Cridland (Editor, Podnews & Podcast Business Journal ) do a deep dive deep into how the AMP Accords can shape the…
One CMO, six experts, and more than a dozen different marketing headaches. Throw them all together, and what do you get? A fiery edition of Media Roundtable , that’s what. Straight from Cannes, Dan Granger (CEO & Founder, Oxford Road ) joins a panel of experts to solve every marketing challenge that Kim Storin (CMO, Zoom ) throws their way. Hear insights from: Dani Feore (VP, Industry Sales, The…
Podcasting can be a lucrative advertising platform for brands. But the medium is still relatively new and distinct from traditional media, so marketers tend to get intimidated by it. Luckily, some of Oxford Road’s brightest minds have come together to create a cheat sheet. On this week’s episode of Ad Infinitum , host Stew Redwine (Executive Creative Director, Oxford Road ) communes with a…
In a twist, Dan Granger (CEO & Founder, Oxford Road ) takes a break from Media Roundtable to guest- star on the award-winning show podCast411 . Host Rob Walch interviews Dan about the specialist advantage, why better info wins, the key to building industry bridges, and so much more. Let’s dive in. “ I believe podcasting is the greatest canvas for the free and open exchange of ideas, but that has…
For more than a year now, the Alliance for Measurement in Podcasting, or AMP , has been working to create new frameworks for podcast measurement. In this week’s Media Roundtable , we’re announcing some of our latest findings. Dan Granger (CEO & Founder, Oxford Road ) and Giles Martin (EVP -Strategy, Oxford Road ) welcome Pete Birsinger (CEO & Founder, Podscribe ) to discuss the problem with…
If your phone is full of podcast episodes you’ve never actually played, you know a download isn’t the same as an impression. So how can marketers figure out who’s really tuning in, and who’s tuning out? This week’s Media Roundtable discussion has you covered. Dan Granger (CEO & Founder, Oxford Road ) and Giles Martin (EVP, Strategy, Oxford Road ) welcome Dan Misener (co-founder, Bumper ) to talk…
For the past year, some of the biggest names in podcasting have been working on a top-secret mission, one that could define the future of this multi-billion-dollar industry. Together, they debated three crucial questions: What’s a podcast? What’s an impression? Did the ad work? Now, after months of closed-door meetings and discussions, Dan Granger (CEO & Founder, Oxford Road ) and long-time…
The Creator Economy is a $250B industry powerhouse. So, how do you keep the creators at the heart of it from being exploited? Find out below. There is no Creator Economy without creators and no Podcast advertising without podcasters. So, brands have a vested interest in making sure the economy is run responsibly and sustainably. On this week’s episode of Media Roundtable , Dan Granger (CEO &…
How do you help 7500 co-workers be their most creative selves? Find out in the latest Ad Infinitum . That’s right, the world’s only podcast solely dedicated to audio ads is back! Presenting Ad Infinitum Season 4, Episode 2: " Rahul Sabnis: Guaranteed Human ." Host Stew Redwine (Executive Creative Director, Oxford Road ) welcomes bona fide creative master Rahul Sabnis (President & Chief Creative…
Who should you trust your ad money with? Easy. Who your listeners trust. This week on The Media Roundtable, Dan Granger (CEO & Founder, Oxford Road ) welcomes back Emmy, Murrow, and Webby Award-winning journalist Mosheh Oinounou (Founder & Host, Mo News ). Mo shares the story of how he transformed his legacy news career into being a trusted independent creator with an audience +1M strong. Even…