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The Social Playbook

The Social Playbook

medcreator101socialplaybook.substack.comSource feed ↗12 posts

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Latest posts

🎙️ Why Camera Confidence Is a Skill HCPs Can Learn on Social Media (And What You Need to Know)

A five-minute guide to getting comfortable on camera as a healthcare professional

For Busy HCPs: A Free 10-Minute Content Workflow That Actually Gets Posts Published

You already have the expertise. Here’s how to turn it into content without making social media another full-time job.

Consistency, Not Virality: The System Behind Care Clark's Community

Care Clark breaks down her content filter, her production system, and how she built real community online.

🎙️ Where Do I Even Start?! Your Getting-Started Questions, Answered

Your guide to go from "I'll post eventually" into posting your first video this week.

Doctors on Social Media: How Dr. Dana Corriel Is Redefining Life Beyond the Clinic

Dr. Dana Corriel on building SomeDocs, skipping the influencer game, and giving physicians their PR back.

What should I even post?!

Turning your clinical expertise into a content strategy that actually works

🎙️ Why Patients Follow People They Connect With, Not Credentials

Growing an audience has nothing to do with your credentials — four things that actually make someone follow, according to Mimi Banks and Dr. Dustin Portela

Your Social Media Questions, Answered: A Q&A with Med Creator 101

Dr. Dustin Portela and Mimi Banks answer the questions healthcare professionals ask most about social media.

🎙️ NEW EPISODE! 5 Secrets to Growing Your Social Media Following as an HCP

What we didn't know when we started, and wish you’d known sooner.

The Webinar Replay is ready (48 hours only)

Plus: Enrollment for Med Creator 101 Course Is Officially Open.

Dr. Steven Wallach on the Skill Medical School Doesn’t Teach: Communication

What med creators can learn from Dr. Wallach about making complex healthcare information accessible online.

You’re Invited: Free Live Webinar for Healthcare Professionals

We’re teaching the strategies successful healthcare creators use to build trust, grow online, and create content with confidence.