Reading · Means Artist Management

Just wrapped a month-long campaign for a Record Label (Dec 19, 2024 – Jan 19, 2025).

Playlist Saves: 104 → 1,350
Spotify Follows: +1,112 (a 183.5% increase)
Landing Page Visits: 3,938 at a 100% CTR
Email Signups: 984 opt-ins
Monthly Streams: 11K+ from the campaign playlist
Cost Per Click: > $0.13

Case Studies from a Music Marketing Campaign using Meta Ads for Facebook and Instagram to drive traffic to Spotify Streaming. — Case Study #2 : Record Label Playlist

By focusing on direct-to-fan marketing and careful audience retargeting, I'm hoping to show that you can meaningfully grow both streaming and email lists without breaking the bank.
Then using what you've built to offer true Direct To Fan experiences & merch items, cutting out the dependence on streaming and socials while simultaneously building them.

A modest budget plus a solid strategy can go a long way toward building genuine, sustainable engagement.

As always feel free to tap in or reach out!

Meta Ads For Spotify | Case Study #2

Comments