The Data Center Boom
A guide to what's happening in mission critical construction.
MB Crosier Samuel
Writing on marketing, startups, and product
Latest posts
An Overview of GEO / AI Search in 2026
An updated look at the state of AI search optimization (aka GEO).
The Right Words
The unexpected value of vocabulary in the AI era.
The AI Apps Opportunity
OpenAI announced Apps in ChatGPT. What does this mean for the future of discovery and distribution?
(Super Early Stage) Startup Marketing
Tactical, low-cost steps that early-stage startups can take to get started with marketing.
Zola is a Bank
How Zola, like Starbucks, is secretly a bank, and why wedding registries are surprisingly great businesses.
How I'm Using AI for Wedding Planning
Tips on how to use AI to make wedding planning a little easier!
Why Write?
The thesis for writing in public on the internet.
AI Avatars: BDR's Replacement or Best Friend?
My sales call with Hubspot's AI avatar, 'Fiona,' and engaging low-intent prospects in the AI age.
AI Search Optimization
Learnings on the current state of AI search optimization (or generative engine optimization (GEO), depending on who you ask).
The Most Successful Ad I've Ever Run
Or, the value of authenticity and risk-taking (and the occasional mistake) in marketing.
Resources for Moving from Consulting to a Startup
Helpful resources for job searching, interviewing, and negotiating to move from consulting to startups.
Competitive Marketing Resources
Handy sites & tools for spying on your competitors on a budget.
Building NYCRSVPs.com
Writing about the process & learnings from building nycrsvps.com