Snowplow + Snowflake: The Stack Is Fine, The People Are The Problem

This site does not allow itself to be embedded. You can still read it on the original site — the toolbar below keeps your place in the directory.

The setup We spent a few weeks wiring up what is, on paper, one of the strongest behavioural data stacks you can put together. Snowplow for collection. Snowflake as the warehouse. dbt in the middle. Core system data (orders, accounts, subscriptions) landing alongside every click, scroll and route…

Read on mattvanbird.co.uk ↗