#ILoveGay Views debuts with Dana Piccoli of News is Out, a collective of LGBTQ+ local media working together on editorial projects, branded content campaigns and an annual LGBTQ+ Media Day. Join us as we discuss the pullback of brands in the DEI space, including the LGBTQ+ community. We chat about some of the successes, whereby some of smartest brands are decentralizing. Regional volunteerism, local Pride org partnerships, employee-focused events, and narrowly targeted local media are replacing the one-size-fits-all national splash. Lime’s “Pride in Motion” lives in 21+ cities at once; Levi’s “Together, We Ride” anchors itself in the queer history of LA, San Francisco, and New York. And the local LGBTQ+ press — the Washington Blade, Dallas Voice, Windy City Times, The Buckeye Flame, and the News Is Out collaborative — is exactly where that strategy lands.
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