Helping good people build great brands.
In reply to <a href="https://matthew-fenton.com/2017/02/b2b-branding-matters-5-reasons/#comment-2050">David Hensley</a>. David, these are three excellent additions to the list. Thank you for your comment!
I think there are three more reasons why brands are particularly important in B2B: 1. B2B purchase process are often complex, with multiple influencers and approvers - it is much easier to get consensus to choose a well-known strong brand 2. Strong brands can get a price premium. McKinsey recruits from the same top business schools as its competitors - but its brand enables it to charge a premium…
In reply to <a href="https://matthew-fenton.com/2017/01/poor-customer-service-widespread-easy-fix/#comment-2022">Kevin</a>. Thank you!
Excellent post.
In reply to <a href="https://matthew-fenton.com/2015/01/steve-jobs-greatest-failure/#comment-2017">Joseann</a>. Terrific question, Joseann, and thank you for taking the time to comment. Many, many businesses have their roots in a frustration that someone took it upon themselves to solve. When enough other people share that frustration and believe in your solution, you have a viable business idea.…
Hei, I have a question about this: "he was the visionary with the prescience to anticipate consumer needs". I had the impression that he happened to have the same pressing consumer needs like a large number of other peoples as well and then he started to do something about it, while everybody else was just complaining. So is it really prescience? Or is it just, well, coincidence and synchronicity,…
Two thumbs up. Very sound advice. Makes me want to stop hoarding...
Do the “young women in revealing outfits" qualify as eye candy?
In reply to <a href="https://matthew-fenton.com/2013/10/personal-trainers-walmart-differentiation/#comment-169">Carol</a>. Great anecdote, Carol, and with the data to back it up! (I d expect no less from you.)
Let me add another tidbit on the dangers of "me too." A few years back Walmart worked to de-clutter its stores, perhaps thinking that Target was on to something. Guess what? Customer satisfaction scores soared and sales dropped. Walmart stores are again properly cluttered which contributes to people believing that they are getting a bargain. To thine own self be true!